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Having been deeply impressed recently by the first of Sony’s new Bravia LCD range, the KDL-32S2010, we’re seriously excited by the arrival of the 40in KDL-40V2000. After all, it’s both bigger and even more feature-packed than its already illustrious sibling. So surely it can’t possibly go wrong, can it?

It’s certainly not been anywhere near the ugly stick, that’s for sure. We’ve seen more overtly glamorous TVs, but there’s something impressively serious looking about the Sony’s matt black fascia and tough, uncompromising build quality that makes the glamour pusses look rather shallow in comparison.

Since Sony’s ‘V’ models are a step up from the entry-level ‘S’ model we looked at before, we’d hoped Sony might have upped the 40V2000’s HDMI count. But sadly there’s still only one. Darn. Just as well some sort of compensation can be found in the presence (among other things) of component video ports, a D-Sub PC input and a CAM slot for adding subscription digital terrestrial services to your channel collection.

Of course, there wouldn’t be much need for such a CAM slot if the TV didn’t have a built-in digital tuner, so it’s no surprise to find the 40V2000 fully supporting the Freeview service.

A native pixel count of 1,366 x 768, meanwhile, joins with the 40V2000’s aforementioned HDMI and component video jacks to assure the set full HD Ready status - though we’re a tad disappointed to find the 40V2000’s step-up features not including compatibility with the up and coming 1080p format.

You’re probably wondering at this point exactly what step-up features the 40V2000 does have. Actually, there’s only one big difference between the 40V2000 and the 32S2010: Live Colour Creation. This is specifically designed to tackle LCD’s common problems with reproducing believable reds and greens by using a combination of a new Wide Colour Gamut Cold Cathode Fluorescent Lamp - WCG-CCFL for short! – and advanced image processing.

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