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Sony not only believes in LCD, it’s willing to stake its entire flat panel future on it, having recently announced that it was pulling out of the plasma market to focus all of its efforts on conquering the LCD world. So here’s hoping that the first set from Sony’s latest ‘Bravia’ range will benefit from this new LCD focus.

It looks the part, at any rate. With its matt black fascia and sliver of silver around the outer edge it looks reassuringly serious, while the general build quality feels quite exceptional.

Connectivity is functional rather than outstanding. It covers all the key bases thanks to its HDMI and component jacks for HD sources; a PC jack; and SCARTs. But would it really have been too much to ask for a second HDMI socket? Or three SCARTs rather than the provided two? Ah, well. Maybe next time?

Before we get into the Sony’s ‘front of house’ features, there are a couple of key new things going on behind the 32S2010’s scenes. Probably the most significant of these is a new Bravia Engine image processing system. This replaces the WEGA Engine found on some of Sony’s previous LCD and CRT TVs, and is exciting because it’s the first system Sony has developed from the ground up exclusively for LCD TVs. As such, the rationale goes, Bravia Engine avoids the WEGA Engine picture quality compromises caused by the fact that the older processing system had to work across different TV technology types.

Key elements of the Bravia Engine include full digital image scaling; boosting of low-contrast images to make them sharper and more authentic-looking; processing of blues, greens and white separately on a frame by frame basis to boost colour vibrancy and credibility; and all manner of fancy noise reduction bangs and whistles.

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