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It’s not just the Individual’s looks that can be to some extent customised, either. You can also opt for one of two different feature options for the set: one standard Freeview version with a digital tuner built in, and a version with an additional 80GB PVR built in!

Add all these multifarious options up and you’ve got something genuinely approaching a bespoke TV. The Individual name tag thus now becomes not so much a reflection of how different the TV is from its competitors as a reflection of how every separate Individual set sold can have its own distinctive appearance depending on the tastes of the customer who buys it.

The first sign of any mundanity with the Individual 32 S comes with its connections, as we uncover just one HDMI, just one set of component video jacks, and just two SCARTs when we’d ideally like to see at least one more of each. Still, the fact that the set carries a digital tuner perhaps compensates to some extent for the missing third SCART, and there are at least also a PC input and a centre channel audio line input.

Before we get into how the Loewe’s pictures shape up, we ought to briefly cover something the set carries that will hopefully make those pictures better: Image+ processing. This new Loewe development uses a number of tricks to boost contrast, colour and sharpness. For contrast the set dynamically adapts the luminance characteristic curve based on the picture content, enhances static black and whites, and recognises and applies special handling to skin tones.

For colour the set stretches the blue and green colour elements, and again looks for and adapts to skin tones. And finally for sharpness the set offers adaptive line transient improvement, adaptive white peaking, and adaptive colour transients.

Basically, it’s all about recognising different aspects of different parts of a source picture and adjusting the type of processing applied there accordingly.

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