Channel 4 HD Joining Virgin Media

Author	Hugo Jobling
Published	30th Jul 2009

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Virgin Media's HD offering just get better and better. Following the addition of the HD BBC iPlayer - among others Channel 4 HD will soon be launching on Virgin.

Importantly, Channel 4 HD will - like BBC HD - be available to all HD subscribers, with no need to be on a specific package, unlike with other HD channels. The upshot is Virgin Media subscribers getting access to such bastions of quality broadcasting as Skins, Desperate Housewives and Shameless in high definition.

Annoyingly there's no mention of when 4HD will launch on Virgin Media. "Coming soon" is hardly specific but hopefully we're looking at weeks, not months - pre-Christmas seems a dead cert, at least.

With Sky's exclusivity rights over 4HD now expired, it's possible that the channel could also make its way onto Freesat. Lest we forget, 4HD is one of the four HD channels coming to Freeview HD (when it's finally available) and it seems reasonable to think Channel 4 would want to reach as wide an audience as possible - adverts don't watch themselves.

Link:
Virgin Media.

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Pbryanw said on 30th July 2009

@Matt Ross - Hi, I'm just going on what I've read on the Cable Forum (which tends to be quite reliable). The ESPN channel that launches on Virgin will also carry American... more

Matt Ross said on 30th July 2009

Great news. I wouldn't have paid for it but as I'm on XL TV already looks like I get it for no additional cost!

It's becoming very tempting to upgrade... more