Philips Launches 21:9 'Cinema' Aspect HDTV
| Author | Gordon Kelly |
| Published | 16th Jan 2009 |
Proving it isn't afraid to try something a little crazy, Philips has announced the latest addition to its high end HDTV line: the ‘Cinema 21:9 LCD TV'.
Yes, the model name rather destroys my thunder but this is indeed the very first consumer orientated 21:9 ultra wide aspect ratio High Definition TV. That's Panavision 70mm film!
Little is given away about the key specs (resolution, contrast ratio and response time would be nice) but we do know it will measure a huge 56 inches and is outfitted with three sided Ambilight Spectra technology for an extra wow factor.

"Traditional LCD televisions compromise on this experience by distorting the picture to fill the screen - losing the full scope of the original shot - or by displaying the picture in letterbox format with black bars at the top and bottom," proclaimed Philips. "Cinema 21:9 solves these issues to give the viewer an uncompromised and absorbing cinematic viewing experience, never before available in the home."
16:9 content will also be ‘adapted' to fit the 21:9 aspect ratio screen but it will be interesting to see if this is little more than just elaborate stretching or zooming. That said with a spring release timeframe it could provide the ultimate set for vertical black bar haters.
Horizontal black bar haters on the other hand? Not, so much.
Link:
Press Release
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Orinj said on 16th January 2009
jordanwise said on 16th January 2009
Fnatastic idea! I hardly ever watch tv, mainly use iPlayer if i do need to watch something and i'm so sick of horizontal bars, they're second on my list of irritations be... more
smc8788 said on 16th January 2009
This is very interesting, and I hope it catches on with more manufacturers, but it probably has a limited market appeal. Seems it would be perfect in a home cinema setup (wish I ha... more
crobie said on 18th January 2009
I think the comment "it could provide the ultimate set for vertical black bar haters" is actually probably right. On its basic setting it will presumably have black bars ... more
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I really like this and have often wondered why screens weren't available in this ratio. Most of the movies I watch are in 2.35:1 CinemaScope so it will really benefit from tha... more