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>> This obviously dents the TV's potential as an option for a bright room like a kitchen
I saw this comment somewhere else before buying this TV for our Kitchen, so I was a little worried. But after using it in our Kitchen, and even on bright days it's been fine.
I would just like to let Trusted Reviews and potential customers know that there is a simple solution to cure the rather dark and dim standard image.Press home menu on the remote, select settings, then system settings, finaly select eco and turn off the light sensor.Once complete you will probably have to go into the normal options and turn down both backlight and brightness.
I suspect the same applies to this set as with the other Sony which has the brightness issue. My sony KDL-24EX320 full HD 24", Had the exact same problem with dull images in standard mode - even when turning the backlight to maximum and gamma to +3. Then I discovered in the System Menu the ability to switch off ECO Mode which is 'On' by default. Suddenly there's a dramatic increase in picture bridghtness, contrast and punch to the point where backlight needs to be turned back to 5 and gamma can be set at 0. It's a shame Sony don't put the ECO Mode setting in the main menu where it's easily accessible and have it switched OFF by default.
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