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Sony Bravia KDL-40S5500 - 40in LCD TV review

John Archer



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Sony Bravia KDL-40S5500 - 40in LCD TV
  • Sony Bravia KDL-40S5500 - 40in LCD TV
  • Sony Bravia KDL-40S5500 - 40in LCD TV
  • Sony Bravia KDL-40S5500 - 40in LCD TV
  • Sony Bravia KDL-40S5500 - 40in LCD TV


Our Score:


While we wait impatiently for all the main brands' upcoming 2010 TV ranges to hit our high streets, there’s quite a bit of fun to be had trawling through TV-selling websites looking for bargain prices on current models. Well, maybe 'fun' is overstating things a bit, but I think you get where I’m coming from.

One such 'bargain' that’s recently been brought to my attention by a few interested readers is Sony’s KDL-40S5500 - a 40in TV complete with Bravia Engine processing going for a mere £590 or so in some places. Admittedly the 'S' part of its name immediately reveals the TV to belong to Sony’s entry-level range. But surely there’s a chance that even an entry-level Sony will have more than enough quality to pummel rivals at such a low price point?

Trying to find clues as to whether this will be the case from the 40S5500’s exterior proves inconclusive. At first glance the set looks quite dramatic and stylish with its highly angular, split-level bezel and shiny gloss black finish, but the longer I looked at it the more the design started to look a bit messy to me. Almost distractingly so, in fact - especially given the way the angles within the bezel have a nasty habit of bouncing your room’s light sources back towards you when you’re actually watching the TV.

This set feels a little off the pace with its connections, too, chiefly on account of it only having three HDMIs when we’re starting to expect our TVs to have four these days. There’s no sign of the Ethernet port found on the brand’s step-up V5500 models either, meaning there’s no means of streaming files from a DLNA PC (though there is a D-SUB port for straight PC connection) and no means of accessing Sony’s currently rather lame Applicast service.

But then let’s remind ourselves again that this is an exceptionally affordable TV by Sony standards. Plus it manages to retain one handy multimedia port in the shape of an MP3/JPEG-capable USB socket, so all it is not lost.


January 19, 2010, 6:33 pm

So, when are you going to introduce input lag figures into TV reviews? This is one of the most important considerations for discerning gamers. A new TV might be perfect in every other way for gaming, but a TV with bad input lag can destroy the gaming experience.


January 19, 2010, 7:56 pm

I read about lag on Eurogamer/Digital Foundry - quite interesting.

Granted, the article is focusing more on controller lag but the TV also has a big part to play..



January 19, 2010, 9:08 pm

Thanks Mik3yB - an interesting article.

It shows why input lag figures are important when evaluating whether to make a TV purchase. If you play a game that has controller lag, then combine it with a TV that has bad input lag, then you have a big problem when it comes to gameplay. I really can't stand the elastic band effect that lag introduces. It's not just online gaming where this becomes an issue, but also with single player gaming. Lag can ruin a gameplay experience, in that it reduces the feeling of being part of the action and being in control, which then impacts negatively on accuracy.


January 25, 2010, 4:59 pm

And Panasonic TX-L37V10 review?!

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