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Sony Bravia KDL-37EX403 - Connections and Features

John Archer

By John Archer


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Review Price £458.99

The LAN is also provided to support a built-in Freeview HD tuner, ready for when the free-to-air digital HD terrestrial broadcaster starts offering interactive services alongside its channel package.

Scanning further down the 37EX403’s spec sheet further builds on the feeling that you’re actually getting a lot for not much money. It’s got a full HD resolution when a merely HD Ready one might have been expected. It’s got Sony’s 24p True Cinema processing for boosting Blu-ray playback. And it’s got Sony’s Bravia Engine 3 system for boosting almost every aspect of a TV’s picture performance.

It claims a ‘high’ (!) contrast ratio despite only using standard CCFL lighting in its LCD panel. But most of all, it’s got that BVI functionality we mentioned earlier.

Sony’s latest online TV platform has already established itself as the one to beat in 2010, with unprecedented amounts of streamable video at its disposal, including LoveFilm and the Demand Five and BBC iPlayer catch up services. But it has recently underlined its No.1 online TV status by adding a useful new Sky News interactive ‘channel’ and Sony’s own Qriocity online movie service.

We won’t go into detail on these new additions here as we intend to do a more in-depth look at the recent revamps of both Sony and LG’s online services in a little feature next week. Suffice it to say in the mean time, though, that BVI is a truly useful addition to the 37EX403’s functionality that we’re confident anyone with a broadband connection will regularly visit.

If there’s a potential – albeit hardly surprising for its money – hole in the 37EX403’s feature list, it’s the absence of 100Hz processing. Hopefully Bravia Engine 3 in conjunction with the screen’s innate response time will prove sufficient to keep a lid on motion blur.

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December 21, 2010, 2:28 pm

I wasn't previously aware that UK buyers did buy smaller TVs on average than our US cousins, however it doesn't surprise me. I'd be interested to know why people think this might be, although my first suspicion is simply because we have smaller homes.


December 21, 2010, 3:16 pm

@MSIC: Smaller homes not built from balsa wood! :op

Seriously though it may bethat we here in the UK are aware that "bigger" does not always equal "better" and viewing distance is an important consdideration.


December 21, 2010, 4:28 pm

Given that one of the reasons for buying a smaller tv is likely to be space - why on earth do the manufacturers put huge bezels on these models - especially at the sides - fail.


December 21, 2010, 8:02 pm

@ Epic I agree. Although I don't think this is any worse re: bezel than most current TVs, I don't have space to go from 32in to 37, 40 or 42in until bezels virtually disappear. Personally I will wait for an OLED to increase size, perhaps from LG or Samsung in 5-10 yrs. Perhaps also with >1080p so it can do 1080p passive 3d!


December 21, 2010, 10:19 pm

@MSIC: I'd be interested to know why people think this might be

I'd say we have an above average sized living room, but I'd say 37" TV is the max size we would go for without the TV taking over the living room & looking out of place, currently using 32" & I'd say it complements the room rather than dominating it. But this doesn't stop most the people on council estate's buying 50"+ Tv's.

For large screen action I'm using a PJ.


December 22, 2010, 3:10 pm

I'm surprised at the ignorance of thinking people bu small TVs to be cheap actually exists. Especially in a review on this website.

I was looking to buy a 37" or 40" TV this month but when I went in the shop I realsied for my living room it would be a little big and so went with the 32" (32KDL703) which it plenty big enough really.

I don't think it's people in the UK being cheap I think it's people in the UK being realistic that we don't want massive screens domination the living space, we just want a good quality picture at a size that suits or needs and available space.

I guess in America electronics are cheaper (no VAT for sure!), so perhaps that tempts folk into buying bigger screens. That and the size of their living space are probably the two biggest factors.


December 30, 2010, 6:48 pm

As this set got a 9 for value, you might be interested to know that the 40" version is now being sold by several retailers for even less! I chose one over an equally priced Samsung LE40C30 as the Sony included Freeview HD and the design (IMO) and build were nicer - the compromise being that the picture is not quite as impressive as on the Samsung. Anyway whatever your preferences, right now is a very good time to pick up a TV on the cheap (relatively speaking).


March 9, 2013, 8:59 pm

OMG people going on about size of TV, the point is not that buying a small TV is "cheap", it;s that a 1080p tv at this sive in a normal living room where you sit more than 5 feet away from TV is a complete waste, might as well buy a lesser resolution.

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