Review Price £458.99
The LAN is also provided to support a built-in Freeview HD tuner, ready for when the free-to-air digital HD terrestrial broadcaster starts offering interactive services alongside its channel package.
Scanning further down the 37EX403’s spec sheet further builds on the feeling that you’re actually getting a lot for not much money. It’s got a full HD resolution when a merely HD Ready one might have been expected. It’s got Sony’s 24p True Cinema processing for boosting Blu-ray playback. And it’s got Sony’s Bravia Engine 3 system for boosting almost every aspect of a TV’s picture performance.
It claims a ‘high’ (!) contrast ratio despite only using standard CCFL lighting in its LCD panel. But most of all, it’s got that BVI functionality we mentioned earlier.
Sony’s latest online TV platform has already established itself as the one to beat in 2010, with unprecedented amounts of streamable video at its disposal, including LoveFilm and the Demand Five and BBC iPlayer catch up services. But it has recently underlined its No.1 online TV status by adding a useful new Sky News interactive ‘channel’ and Sony’s own Qriocity online movie service.
We won’t go into detail on these new additions here as we intend to do a more in-depth look at the recent revamps of both Sony and LG’s online services in a little feature next week. Suffice it to say in the mean time, though, that BVI is a truly useful addition to the 37EX403’s functionality that we’re confident anyone with a broadband connection will regularly visit.
If there’s a potential – albeit hardly surprising for its money – hole in the 37EX403’s feature list, it’s the absence of 100Hz processing. Hopefully Bravia Engine 3 in conjunction with the screen’s innate response time will prove sufficient to keep a lid on motion blur.