Canon EOS 450D digital SLR


Key Features

  • Review Price: £439.99

The digital SLR market is fiercely competitive, with the biggest sales and fattest profits in the hotly-contested consumer/entry-level area. Up until very recently Canon, the first company to break the sub-£1,000 barrier with its popular EOS 300D model in 2003, had a commanding lead in DSLR sales with a market share approaching 50 percent, following up the success of the 300D with the EOS 350D and 400D. However holding on to a lead in such a fast-moving game is as much about marketing and strategy as about making quality products, and over the past year Canon has seen its lead eaten away by its main rivals Pentax, Olympus, Sony and especially Nikon. It’s not so much that the rivals are making better cameras than Canon, but more that they are offering the right products at the right prices.

In the crucial entry-level area of the market Canon has been relying on the continued popularity of the EOS 400D, a 10.1-megapixel model launched nearly two years ago and still selling well. However the 400D costs around £400 with an 18-55mm kit lens, which is starting to look like a lot of money for an aging model.

Nikon meanwhile has launched a three-pronged assault on the entry-level sector, with the 6.1MP D40 still available at around £280, the new 10.2MP D60 at around £380 and the superb D80 at around £600. Sony is continuing to carve itself a bigger share of the market with the Alpha A200, a bit of a bargain at £270 including lens, and the A350 with its advanced live view AF system and tilting monitor at around £450. Pentax has the weather-sealed K200D at around £450 while Olympus is also after the bargain hunters with its excellent E-420 at around £360. Faced with competition like that Canon must be worried that its once dominant market position isn’t looking as unassailable as it used to.

Earlier this year Canon announced the launch of a new consumer digital SLR, the EOS 450D. It features a new 12.2-megapixel CMOS sensor, a larger 3-inch monitor with Live View mode, nine-point AF system and 3.5fps continuous shooting. What is perhaps surprising is the price, because the EOS 450D costs around £440 body only or around £500 with an 18-55mm image-stabilised lens. Canon has subsequently announced an even newer lower-spec entry-level camera, the EOS 1000D which we’ll be reviewing next week, but even this model is currently around £500 on pre-order. Is Canon in danger of pricing itself out of one of its core markets?

More from TrustedReviews

Xbox Scorpio

Xbox One X vs PS4 Pro: Battle of the 4K machines

Fate/Extella: The Umbral Star

Tamron 10-24mm f/3.5-4.5 Di II VC HLD

Tamron 10-24mm f/3.5-4.5 Di II VC HLD

LG Q8 finally brings the V20’s promise to Europe

Atari is now in the speaker business… and the hat business

Thinner Moto Z2 Force could come with a huge trade-off

HyperLoop One

Elon Musk’s Hyperloop gathering pace as NY-DC link gets ‘OK’


Is this proof an N64 Classic will follow the SNES?

Agents of Mayhem preview

cats 17

Why you’ll want to download this OnePlus 5 update today

Golf rory

British Open Golf Live Stream: How to watch online for free

Call of Duty: Infinite Warfare for Xbox One down to under £9

Samsung Gear S3 finally gets Samsung Pay support in UK

Welcome to the all new Trusted Reviews

Netgear Arlo

Netgear Arlo Pro

Cat Amazon

Are you kitten me? Pet translation devices tipped for future smart homes

fire emblem warriors

Fire Emblem Warriors


Pokkén Tournament DX

TP-Link Smart Wi-Fi LED Bulb 5

TP-Link Smart Wi-Fi LED Bulb

Samsung Pay

Samsung Pay now lets you use your PayPal funds at the checkout

assassins creed origins

Ubisoft teases new games for Nintendo Switch, coming ‘quite soon’

amazon echo

Ask Vodafone: Mobile network’s first Amazon Alexa voice skill is revealed

Google Feed

The Google app’s new personalised feed might just drag you off Facebook

z2play 9

Moto Z2 Play

Mira Prism

For just $99 you can bring AR to the iPhone 7

Samsung Galaxy S8

Samsung Galaxy S9 displays may be the same, save one major new feature

movie theatre

The Netflix Effect: ‘Binge-watching’ is coming to movie theatres

Porsche MIssion E

Porsche’s latest electric car chargers put Tesla to shame

EE logo

EE’s new 20GB SIM-free deal is the best value tariff you’ll see all summer


These are the first images from the ISS – as captured by a zero-gravity drone

iMac 21.5-inch 4K (2017)

LG V30 case

LG V30 design ‘confirmed’ ahead of IFA 2017 launch

iPhone 7 vs iPhone SE

Waiting for the iPhone SE 2? Sadly, it could be a one-and-done

Google Glass Enterprise

Google Glass 2 has arrived, sort of

Denon AH-C621R

Denon AH-C621R

BBC Proms

Get ready to listen to the BBC Proms like never before

Fender Newport Monterey Bluetooth speakers

Fender’s new Bluetooth speakers look just like tiny guitar amps

Garmin Vivosmart 3

Garmin Vivosmart 3


Is the laptop travel ban dead? Electronics restrictions lifted by TSA but UK fails to follow suit

KitSound Immerse

KitSound Immerse Wireless Headphones