Pure has established a well-deserved reputation as one of the leading DAB radio brands around. With the much-praised Evoke Flow, however, it showed it knew how to make a great Internet Radio as well and the Sensia is another sign of the company's growing ambition. Equipped with a colour touchscreen, Wi-Fi and applications for Twitter and Facebook, the Sensia looks to merge the delights of radio - be it Internet, DAB or FM - with the social media services so prevalent in our age.
It marries this ambition to a design that's equally adventurous. There's more than a whiff of B&W's landmark Zeppelin in the rugby ball-shaped Sensia, an impression that extends more markedly to the saucer-shaped remote, but there's nothing wrong with a little imitation provided it's executed well, and it is. Pure even adds a little variety in offering a choice of colours, with black, red and yellow versions available in addition to the white one we have. Whichever colour you opt for the Sensia should fit nicely in any modern home, though those with a more traditional outlook might find it a tad challenging.
This unusual design even works ergonomically, too. The Sensia sits on a stand - seemingly inspired by a rugby equivalent - that holds it securely while allowing it to be tilted forward and back. That's in addition to the natural tilt of the front facing touchscreen, which at 5.7in (640 x 480 pixels) is large enough (and bright enough) to be seen from across a room.
The remote is a simple, but very useable affair. Volume and playback controls are arranged logically, in addition to a mute button, one for source selection and another for power. It sits very snugly in the hand, too, though there's no way to stow it on the unit itself for safe keeping. We wouldn't call this an oversight per se, but it's always a useful consideration.
Moving our attentions rearward, at the back of the Sensia we find a smattering of connections: one for power, a 3.5mm auxiliary input, a headphone jack and a mini-USB that's used for software updates, though they're also accessible over Wi-Fi. Above these is a compartment that can house another separately sold accessory, the ChargePAK. As the name suggests this is a battery for the Sensia, enabling you to take your Sensia out with you - a carry case is provided in the box, too. We didn't have one to test, but Pure reckons one ChargePak is good for up to ten hours, which is good enough.