The Pure Move 2500 features a very low-resolution monochrome display, with an orange backlight - just like the PocketDAB 1500. It's also very similar to the display used in the majority of Pure's tabletop radios.
Now that we've been thoroughly spoiled by smartphone screen and full-colour media players like the DAB-enabled iRiver S100, this seems positively archaic. Whether it's down to confidence or ignorance, Pure hasn't seen fit to update this significantly since 2005's PocketDAB 1000.
The display is typical Pure - clear, but very old-school
It's also very limited in what it can do - another element that seems out-of-date in this time of convergence. There's an FM tuner as well as DAB, but that's about it. There's no MP3 playback and no Wi-Fi internet radio. The 10 favourites for each of the tuner bands also seems stingy. Again, this was the limit imposed on the PocketDAB 1000. Six years ago. That said, we'd imagine the majority of buyers would be entirely happy with this number of presets - as we are. For those of you who scan the radio waves rather than cycling between BBC 6 Music and Radio 4, this may be more of an issue.
The menu system is simple but does take a little getting used to if you're used to more visually rich menus. Each of the directional buttons embedded under the scroll wheel takes you to a menu, after which the scroll wheel takes over for navigation.
The chrome finish is snazzy, but boy does it scratch easily
Ultimately, there's not a great deal to do in these menus though. You switch between DAB/FM, select a radio station, and can alter the bass and treble settings. We'd imagine many of you would end up just switching between a half-handful of radio stations for the most part. The screen's low-tech, but not much more is required here.
Not being able to do more with the Pure Move 2500 is likely to put off many buyers though. Six years ago when the first PocketDAB came out, plenty of people (older folks mostly, in our experience) were resisting the urge to dump CDs in favour of digital media. Nowadays, we're not sure that crowd's too big. Everyone uses digital media these days, right?
That said, it does still make sense for people that use their phone as a media player, but aren't satisfied with its FM radio (or lack thereof). DAB has only been built into a couple of phones over the years. And none of them were much cop. But is the DAB experience offered by the Pure Move 2500 worth £90?