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Olivetti used to make a complete range of laser printers and was one of the first to release a consumer ink-jet printer back in the early 1980s. It's now reinvented some of its ink-jet machines and one of the most intriguing is the MY_WAY photo printer.

The company can always be relied on for a new take on design and the MY_WAY printer is unlike any other photo printer we've seen. Styled as a black rectangular block, you click down both of the side panels to reveal a slot for the paper cartridge, memory card slots and a PictBridge socket on the left side, while on the right there’s an output slot and access to the print cartridge.

On top is a column of eight buttons and to the left of these there’s a 48mm LCD display, with a four-way selector button below and a blue, strip LED showing Bluetooth connectivity. The back face of the printer, which becomes its top when you pick it up to carry it, provides sockets for a black in-line power supply and a USB 2.0 port, the primary way of connecting the printer. There’s also a rubber carrying handle that pulls up to make it convenient for transport.

The black plastic paper cartridge can take up to 20 sheets of 15 x 10cm photo paper and clips into the left side of the printer. It would be good to see a pack of paper included; supplying just five sample sheets seems a bit stingy.

The three-colour ink cartridge clips into the right, behind a secondary door and is a bit fiddly to locate. The memory card slots are also a bit awkward, mainly because they’re black holes in a black panel and don’t show up that well.

Rather bizarrely, you can also print to A4 paper, cut in half lengthwise. Olivetti even provides a letter opener for cutting it neatly. It’s hard to think of a use for this, other than trendy, vertical compliment slips.

Installation depends on the way you intend to use the printer, but is simply either way. Run the CD and both driver and application software are installed. There’s a copy of Corel’s Paint Shop Photo Album 5, which is a good photo management application, with some useful automated fixes, such as fill-in flash and red-eye removal.

Under USB 2.0, the MY_WAY performed well, if slowly. Olivetti quotes two minutes 20 seconds for a 15 x 10cm photo image, but we couldn’t better 2:39, through the USB 2.0 connection direct from a PC.

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