Apple Planning iMac, MacBook Price Cuts?

Author Hugo Jobling
Published 1st May 2009
Apple Planning iMac, MacBook Price Cuts?
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If 'sources familiar with the matter' are to be believed, and AppleInsider thinks they are, Apple is planning a price drop on its iMacs and MacBooks. As great as the nVidia-flavoured iMac and Mac mini are, they are still a bit pricey. Justifiably so, it could be argued, but the premium over other, similarly specced PCs is a bit much for some.


The drop is apparently intended to both keep Apple's market share growing, despite the poor economic climate, and also help combat the erosion of the notebook market by cheaper netbooks. As Apple has pointed out repeatedly, it has no intention to create a netbook of its own, claiming such systems offer a sub-standard experience - which is true, but that doesn't mean buyers aren't happy to make those sacrifices.

Clearly Apple is able to make a profit on its products at much lower prices. Its education store in the US is selling 20in iMacs for $999, $200 less than the 'standard' retail equivalent. Clearly Apple is making pretty good margins at retail and, now the earlier adopters have paid their premium, Apple can afford to reduce its per-system profit to reach a broader audience.

Even if price drops do hit, though, I'm sure we can all agree that the MacBook Air will remain overpriced.

AppleInsider.

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Latest 4 of 33 Comments

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comment GoldenGuy said on 5th May 2009

I just want to support one of Cub's points that also occurred to me : it really would be the holy grail for those who like to bring OS's screeching to a halt if they coul... more

comment Jay said on 5th May 2009

there have been viruses writen for mac the mac/leap.A virus proves that it can be done, 2 weeks ago there was proof that a botnet had successfully infected macs, there are also vun... more

comment Cub said on 5th May 2009

Why thank you :) The security scare I think you're referring to was one that was included as part of a torrented download of (I think) an Adobe package... Part of my brain thi... more

comment Jay said on 5th May 2009

thank you for pointing out that mac are not more secure than windows? - your welcome ;)
the mac/leap.A virus was spread through iChat, the botnet was through the means you m... more

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