Microsoft Firms Up Retail Store Plans
| Author | Hugo Jobling |
| Published | 13th Feb 2009 |
Rumours that Microsoft was planning to open a string of Apple-eqsue retail stores selling all things Microsoft have circulated for a while but have finally been put to rest. With the appointment of ex-Wal-Mart executive David Porter as Microsoft's Corporate Vice President of Retail Stores, the company has confirmed suspicions that it will, indeed, be bulding Microsoft-branded shops.

The appointment follows the debut of an online Microsoft store photos released of what were then considered proof-of-concept physical shops. Of course now those look more like template designs for a Microsoft entry into brick and mortar retail.
To what scale Microsoft will be creating its retail network is unknown as yet. It seems fairly likely that the company will want to compete with the like of Apple and have, if not a multinational presence, at least a large national one. Certainly Microsoft makes enough software, peripherals and other hardware to fill a decent sized shop floor with products.
We'll have to wait and see if the UK is graced with such a presence.
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SRS said on 14th February 2009
basicasic said on 14th February 2009
Just think how cool you'll look walking out of a Walmart-esque Microsoft store clutching your newly purchased Zune ......
Brodgar said on 14th February 2009
how about concesion stores in the likes of pc world. they are already funding dedicated areas in there new layout stores.
Kevsta said on 15th February 2009
It's probably just going to be somewhere to get help on all the complicated SKUs that they have created.
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Wal Mart + Microsoft... these stores are going to be so grim. I don't think Apple needs to be worrying just yet.