Panasonic has finally got serious about providing good calibration tools for its TVs this year, and as you’d expect, this is evident on the brand’s premier LCD TV. Indeed, the amount of colour and gamma fine-tuning is such that Panasonic has managed to get the L37V20 endorsed by independent calibration group the Imaging Science Foundation (ISF). So you can, if you wish, get an ISF engineer in to professionally calibrate the set for you. If you feel brave enough to take on calibration yourself, though, all you have to do is find the ISFCC option tucked away in the Advanced Features menu and switch it on. That way you’ll have access to all the in-depth picture tuning stuff the set has to offer.
Personally, we don’t see the need to tuck all this good stuff away in ‘hidden menus’, but we guess the sight of a colour management system might just look intimidating to your average TV owner. Especially given that we’re increasingly thinking that Panasonic’s target audience is relatively conservative by AV tech standards.
This conservatism is generally very evident in the rather uninspired designs of Panasonic’s current TV range, but actually the L37V20B is a little cuter than most of its siblings - mostly on account of its glossy light grey finish and impressive build quality.
To kick off our assessment of the L37V20B’s picture quality, we’re keen to immediately highlight one big strength: the wide viewing angle it supports. The thing is, the L37V20B is build using a so-called IPS Alpha LCD panel design, which suffers far less with the usual reductions in contrast and colour when viewed from a wide angle than your typical LCD TV. Good news for folk with big families and small living rooms.
Lovers of quality HD’s obsessive attention to detail and sublimely crisp finish, meanwhile, certainly won’t be disappointed with how well the L37V20B delivers these star attractions.
Obviously, we wouldn’t be saying this if the L37V20B struggled to handle motion well. In fact, it manages to deliver moving objects with hardly any blur, and you can get rid of pretty much all judder, too, with the help of the Intelligent Frame Creation engine. This can cause unwanted side effects at its highest settings, and for some people, we realise, any sort of motion processors are anathema. But we’d suggest that you do at least experiment with the lowest IFC power setting, particularly when watching typical TV fare (as opposed to fast sport or action movies).