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Xbox One sales double in US after disconnecting Kinect

Andrew Williams


Xbox One
Xbox One

Last month Microsoft uncoupled the Xbox One from Kinect, and Microsoft says that since then console sales have doubled in the US.

Dropping Kinect from the baseline Xbox One bundle seems to have been a good move, as sales have doubled in the US since the new Kinect-free deal went on sale on 9 June.

“Since the new Xbox One offering launched on June 9, we've seen sales of Xbox One more than double in the US, compared to sales in May,” reads an official statement published by CVG.

Using such recent sales data means it’s probably not desperately reliable, but Microsoft says it based its findings on “internal data based on retail calendar and sold through numbers.”

The Kinect-free Xbox One costs $399 in the US, or £349 in the UK.

While an obvious attraction to the ultra-mainstream buyer, other bundles arguably offer better value. The Xbox One Titanfall bundle includes a game and the Kinect for just £40 extra.

There are other reported benefits of disabling Kinect, though.

Last month, Microsoft Xbox’s director of software engineering claimed disabling Kinect frees-up 10 per cent of GPU power, which could be used to help the Xbox One get up to speed with the PS4.

To date, many games run at a higher resolution on Sony’s console.

Back in March 2014, it was revealed that an Xbox One price drop had caused the Microsoft console to outsell the PS4 for four weeks in a row – a similar effect to what we’re seeing here – but the PS4 is believed to still have sold significantly more units.

As of March 2014, the PS4 had sold six million units to the Xbox One’s four million or so.

If you want to find out what’s up next for the two consoles, be sure to check out our lists of the best upcoming Xbox One games and best PS4 games.

Next, read our Xbox One vs PS4 comparison to see which you should get


July 17, 2014, 12:57 pm

I think there is no great love for the Kinect because simply it pushed the price up and it got I believe no support from AAA game developers to justify it. I find in general most people have no real vision to see what new gadgets and inventions may really do for them and so they need to betaken by the hand and given irrefutable evidence. Microsoft instead decided to bring out a product with not much game support and many people can still not get to grips with the concept because there is nothing valid to show for it.

This is simple bad product planning and development. There is a great deal of greatness from motion and voice control to come but like Apple did with smartphones and tablets, this needs more thought in implementing into the public domain than just throwing some new tech out and making promises some day it will be useful.


July 17, 2014, 3:14 pm

It is episodes like this which convince me that half the senior management in most companies really owe their positions to their chutzpah, charisma or interpersonal/networking skills rather than any real understanding of the business and customers. Sometimes they get lucky, and of course chalk it up to their business acumen. But really they are just feeling their way and bluffing it, like anyone else.

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