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The Lack of Pedigree

The Lack of Pedigree

We all know Windows Mobile is mess, but the picture doesn't get any rosier elsewhere. With the Zune HD Microsoft finally made a worthy rival to the iPod touch, but has chosen not to ship it outside the United States meaning the global association with the Zune brand remains one of failure.
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More problematic though is KIN. Microsoft's range of "social mobiles" lasted just 2 ½ months on US network Verizon before being pulled. It sold well under 10,000 units - a staggering failure for a project which cost $240m and began 2 ½ years ago with the purchase of SideKick software maker Danger. Worse still the KIN was slow (the dreaded simulated UI was used in advertising - see below), had an incomplete feature set at launch and was based on a Windows Phone 7 core.


Microsoft's response: "We have made the decision to focus on our Windows Phone 7 launch and we will not ship KIN in Europe this fall as planned". This statement came out on 1 July. Yes, just 27 days ago Microsoft made the decision to focus on Windows Phone 7. Just 27 days ago it realised it might be a good idea to have a single mobile phone platform. Had those 2 ½ years and $240m gone towards Windows Phone 7 I suspect the picture would have looked considerably rosier.

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