Following Apple's lead, Microsoft is introducing an on-phone application store that will be called Windows Market Place for Mobiles. There was uproar among developers because Microsoft was planning to charge them $99 every time they released an update for an application, but this has now been dropped so developers will only have to pay a single listing fee. The store already seems to have attracted a decent line-up of companies willing to use it to sell their wares including EA Mobile, Netflix, Pandora, Namco Networks, Sling Media and Spb Software.
There'll also be a new over-the-air sync service called My Phone which will allow you to sync text messages, photos, video and contacts with an online web service. This means you'll be able to quickly share photos and videos with friends and update your contacts via the web interface. Also, if you lose your phone, you'll simply be able to resync it to My Phone to get all your contacts and messages back when your replacement arrives. The free service will offer 200MB of space but after that you'll have to pay an as yet undisclosed subscription fee.