The Fashion Victim
For some people it's all about style. They're not looking for performance, value or usability - just a product that looks great and that everyone else will be talking about. Some might say that the Fashion Victim and the Apple Aficionado have a lot in common, and they're not entirely wrong, but the latter loves Apple products because they feel right and work without a hitch. The former just loves Apple products because they look good and everybody else will be jealous. By nature The Fashion Victim is an early adopter. After all, once everyone else has bought an iPhone, where's the value?
For obvious reasons picking the products that the Fashion Victim must own is a nightmare - by the time you read this, they'll have already moved onto something else. The iPhone has already been ditched for a Palm Pre, and it's only a matter of time before that gets returned for an Xperia X10 or Storm II.
Fashion Victims fell in love with the funky retro style of the Olympus Pen EP-1 digital camera, but now the Panasonic Lumix DMC-GF1 is looking good. The MacBook Air is today's most stylish (though not functional) laptop, but Sony's X-Series or Dell's Adamo XPS could easily be tomorrow's.
Last year's Fashion Victims were rocking Etymotic IEMs or chunky Skullcandy headphones. This year it's all WeSC Bongos, Beats by Doctor Dre or the Ultrasone HFI-2400. How on earth can anyone keep track?
Luckily there's one safe bet for all Fashion Victims this Winter: eBook readers. The conservative choice might be the Sony PRS-600 Touch, but anyone with any sense will be opting for Amazon's Kindle - who cares if it's been hobbled in the UK when Stephen Fry wants one? Of course, it will be last year's model should Apple's rumoured media tablet ever arrive, but then you can't expect things to stay at the top of the hip-list for long!