During the event, Philips also invited 20th Century Fox along to take part in a panel discussion about the future of home entertainment and other hot topics like 3D and Blu-ray. Of course, it raised hopes among the assembled journos that there’d be an announcement about the release of Avatar on 3D Blu-ray. Sadly that wasn’t the case, but Danny Kaye from Fox did make some comments regarding the studio’s plans for 3D.
“I think the demand’s obvious, we’ve seen that with Avatar,” he said. “Everybody wants to see 3D and when it’s done in high quality as it’s done in that movie then people enjoy it and want to experience more. That’s what we’re going to bring to the home, and we’re going to bring it soon, but we have to stress the quality – we’ve got to do it right. I think we’ve all been working on this for several years, and we can bring a near cinematic experience to the home. It will be a very strong, positive influence on Blu-ray as well as home entertainment."
Danny Kaye, 20th Century Fox, and Marty Gordon from Philips
He went on to say, “We want consumers to adopt 3D for the home, to buy new players, TVs and content. There’s going to be broadcasts, Internet, movies, television shows and games in 3D and that’s why people will invest their money. But Blu-ray is going to be the only format that delivers that highest quality, high bitrate 1080p content to both eyes, and all the features people are becoming used to from Blu-ray, in 3D. Only from a disc will you get the ultimate experience."
And on the subject of Blu-ray, he added: “I sometimes find it fascinating that there are analysts who actually doubt the success of Blu-ray. The launch came during difficult economic times – just look at last year alone, Blu-ray sales in North America doubled and internationally they tripled, and in the US Blu-ray category growth was number one among all consumer spending categories, which is a pretty phenomenal performance.”