But there’s much more to these new TVs than 3D. The top-end 9000 series, available in 32, 40 and 46in screen sizes, crams in an astonishing amount of other technology, including LED Pro – Philips’ full LED backlighting system with 2D dimming, which in conjunction with Bright Pro tech delivers a contrast range of 10,000,000:1.
Then it chucks in 400Hz Clear LCD, which delivers a 0.5ms response time using refresh rate doubling and a scanning backlight, ably supported by Perfect Natural Motion for smooth, fluid movement. Pulling the picture strings once again is Perfect Pixel HD Engine, which has the power to process 500 million pixels per second.
The 9000 series also features Ambilight Spectra 3, which has also undergone a major change on the 2010 range. Unlike previous incarnations that work best on white walls, the new wall adaptive Ambilight can be used no matter how garish your interior decor – Ambilight simply adjusts its hue to compensate for the colour of your wall, therefore matching colours more precisely to what’s on the screen.
In addition to high-powered picture processing, the sets feature integrated Wi-Fi and Net TV, which brings online services like YouTube directly to your screen. But new to these sets is Wi-Fi Media Connect, which enables users to connect a PC to the TV wirelessly at the touch of a button.
And of course Philips has sprinkled its magic design dust on these TVs, making them as drop-dead gorgeous as you’d expect. Made of 'real materials' (as opposed to non-existent ones, presumably), they feature a dark brush aluminium frame and base, plus a touch-control, stainless steel leading edge.
The 8000 series features a lower but still impressive spec. Available in 37, 40, 46 and 52in screen sizes, it boasts Ambilight Spectra 2 (also wall-adaptive) and edge-lit LED technology. It also features Perfect Pixel HD Engine and Perfect Natural Motion, but drops down to 200Hz Clear LCD with a 1ms response time. You’ll also find Net TV and network streaming via Ethernet or Wi-Fi using the optional USB dongle.
Also launching is the non-3D ready 7000 series, which features 100Hz Clear LCD (with a 2ms response time), HD Natural Motion, Pixel Precise HD, Ambilight Spectra 2 and Net TV. At the bottom end of the range is the 5000 series, which uses a direct backlight but without 2D dimming. Philips has not yet announced prices for any of its new TVs, but keep your eyes on our news pages for further announcements.