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New Philips Cinema 21:9 and Eco LCD TVs

Philips Econova 42PFL6805 42in LED TV - Preview

While we’d gone over to Bruges predominantly to see the new 21:9 models, Philips also had something else unusual up its sleeve: the Econova LED TV (AKA the 42PFL6805).

As its name suggests, this is a TV designed from the ground up with green issues in mind. Naturally, Philips isn’t the first brand to deliver an eco TV - we immediately think, for instance, of Sony’s WE5 series. But no TV before has gone nearly as far to save the planet as the 42PFL6805 - a fact recognised recently by a group of professors who recently gave the TV the 2010-2011 EISA award for best European Green TV.
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For a start, there’s the set’s incredibly low running power: just 40W in its eco mode based on an edge LED lighting system. That’s the same power level from a 42in TV as LG’s 15EL9500 expends on a mere 15in OLED screen!

Also very cool indeed is the set’s solar-powered (battery-free) remote control, and the way Philips has built the entire body of the TV from recycled aluminium - a fact that makes it look gorgeous in the flesh as well as being eco-friendly.
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Philips has additionally saved materials and production waste by fitting the TV to a stand that also folds back to become a wall mount. And by making the aluminium rear of the display board become the rear of the TV, rather than adding an extra rear cover.

Things become even 'greener' once you look inside the set. The connection plates are all made from recycled plastic; there’s a '0W' power switch; all labels are made from recycled paper; the power supply, processing board and internal cables have been made without halogen; and the number of internal cables used has been reduced versus normal TV designs.

And still we’re not done. For the entire packaging for the TV is made from cardboard with no polystyrene or plastic; the shipping box is slim so more can be fitted into single shipping crates; and the TV even ships with a meter you can call up onscreen that shows you how much electricity the TV is using in its different operating modes.
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Philips has even thought about what will happen when the TV comes to the end of its life, ensuring there are no PVC or brominated flame retardants anywhere in the chassis.

Other non-green specs of the TV find it boasting a claimed contrast of 5,000,000:1, a 2ms response time, Pixel Precise HD processing (a step down in power and features from the Perfect Pixel HD system found on Philips’ 9000 series models), and four HDMI jacks.

At the time of writing, Philips couldn’t confirm 100 per cent that the Econova TV would be launched in the UK. Apparently, because we Brits aren’t yet green enough in our buying habits! But it seems likely that it will be available soon, especially following the intense interest in it shown by us journalists at the Bruges event.

For the record, while we didn’t get to spend much time with the Econova given our focus on the Cinema 21:9 TV, the design of the set really is very lovely, and in the less than ideal viewing conditions of the Philips labs showroom, picture quality didn’t seem overtly compromised by the set’s power saving efforts.

Needless to say, once a UK launch is confirmed, we’ll be kicking Philips’s door down to get our hands on one of these sets as well as the new 21:9s.
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PRICING UPDATE 1:
We can’t fully confirm prices on any of the TVs featured here yet - not least because Philips is having to work to a slightly different pricing structure than expected to reflect the fact that none of its new TVs, bizarrely, feature Freeview HD tuners. Though it seems likely that the 58in 21:9 will be going for somewhere in the region of £3,999 - actually a chunk cheaper than last year’s 21:9 model.

PRICING UPDATE 2:
Following the level of interest shown in it at the pre-IFA event, the Econova TV will indeed be launched in the UK, for somewhere between £1,000 and £1,200.
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