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Netflix vs LoveFilm Instant: which is the best on-demand video service?

Andrew Williams


Netflix vs LoveFilm Instant: which is the best?

Netflix vs LoveFilm Instant: which is best?

Netflix and LoveFilm Instant are the two best-known movie streaming services in the UK. You pay £5.99 every month and you can watch as much of the giant library of TV episodes and films on the services as you like. Many people are using platforms like Netflix to trade in their own scheduled TV watching. However, which one is better – LoveFilm or Netflix?

Netflix vs LoveFilmWhich is available on the most platforms?

Netflix has an immediate advantage as it supports the most platforms. Indeed, it's hard to think of a platform that Netflix doesn't support.

LoveFilm Instant's platform support is strong in many areas, but it has one or two serious omissions.

The worst of these is that lack of a proper Android app. LoveFilm has an Android app, but it only lets you watch trailers and manage your queue for disc delivery.

Other notable absentees are a dedicated Windows 8/RT app, Apple TV, Panasonic TVs and Roku.

If you're an Android phone or tablet owner, or want the absolute best compatibility possible, Netflix is the victor here.

Winner: Netflix

Which is easier to use?

Netflix has a more consistent user interface than LoveFilm. Its ‘lean back’ interfaces for games console and TVs are simpler, and unlike LoveFilm, the web interface doesn’t feel completely different to the other means of using the service.

LoveFilm Instant’s issue is that it is still tied to the DVD rental that remains a key part of LoveFilm as a whole. It also feels as though less care has been put into the design of its more casual interfaces – used in games consoles and the like. It’s a bit fiddlier – although the experience of searching for a film is still the same scroll fest as it is on Netflix.

Some of you may like LoveFilm’s web-based interface as it lets you see how exactly how many films are available in each genre. But it isn’t pretty. And it is a bit dated.

Winner: Netflix

Netflix vs LoveFilm Instant: Which has the better film selection?

The unfortunate truth is that the film selections on both Netflix and LoveFilm are not going to be enough to fully satisfy the needs of a true film fanatic. Neither has brand-new films and neither has a truly gargantuan library. Each has a few thousand films - including plenty of rubbish.

Both are subject to the rights negotiations that are part of any streaming service, and thanks to their sparring for top films, there’s not a massive amount of crossover between the two. Subscribing to both services isn’t a terrible idea if you want the best streaming library on tap. Sky’s Now TV is the third part of the holy trinity, supplying some newer films than neither Netflix or LoveFilm have.

LoveFilm arguably retains a slight edge, with seemingly a little more legacy movie content than Netflix. However, it’s not quite the easy victory it was eighteen months ago. Both services get a B- for film selection.

Winner: It's a draw

SEE ALSO: Best films on Netflix UK

Netflix vs LoveFilm Instant: Which has the better TV series selection?

Netflix offers a significantly better TV library than LoveFilm. It has a wealth of US TV shows in particular (and plenty of UK ones), and benefits from shows that Netflix itself has commissioned.

Taking an HBO-like approach to its commissioning, the majority of Netflix Originals shows so far have been excellent, including the remake of House of Cards, Orange is the New Black and Lillyhammer.

LoveFilm has a decent TV selection, but there are far more notable holes in its library. Navigating through the TV library is also a little trickier.

LoveFilm likes to split up seasons of shows as separate entities, while Netflix’s structure piles all seasons of an episode into a single show, making your progress in a show much easier to keep track of. Much as with the film selection, there are a few odd little gems in the LoveFilm line-up, including lots of retro kids' TV shows.

Winner: Netflix

SEE ALSO: Best TV series on Netflix UK

Netflix vs LoveFilm Instant: Which has better image quality?

Until earlier this year, it was pretty clear that Netflix offered much better picture quality than LoveFilm. It introduced HD-quality streams earlier, and higher bit-rate, 1080p 'Super HD' quality video. It even plans to bring 4K streams to the service next year.

LoveFilm Instant introduced HD-quality streams in 2012, but 1080p video was only available on desktops at first. However, now 1080p is also available on PS3 - it only arrived very recently.

We performed a couple of our own image quality using the desktop versions of Netflix and LoveFilm Instant to see which looks better under optimal conditions. As you might expect, the tests vary between source – and there aren’t all that many top films that are available from both services.

We went for Pixar’s Up and another Disney movie, Race to Witch Mountain. Although fairly evenly matched with HD content, Netflix tends to look sharper at times, and this seems to be particularly evident with motion. Netflix maintains a more definite impression of sharpness, which may be down to the codec and encoding practices used.

Despite being advertised as HD on the LoveFilm's player, Race to Witch Mountain certainly doesn’t look like 1080p quality next to the sharper Netflix feed. There is some confusion here, though, as while the LoveFilm web player suggests it’s an HD film, its entry doesn’t actually have an ‘HD’ sticker on the website.

Netflix LoveFilm 9Netflix LoveFilm 8Netflix LoveFilm 7

Screengrabs from Pixar's Up show comparable video quality

Netflix LoveFilm 1

Netflix LoveFilm 2

Netflix LoveFilm

Investigating a bit further, we checked out one of the trickiest to encode scenes around – a shot of thousands of birds flying in formation, taken from the intro to BBC’s Planet Earth nature documentary. Despite looking excellent elsewhere in the video, the encoder seems to fall down when trying to reproduce this scene, turning it into mush in parts. We repeatedly played this scene to ensure LoveFilm wasn’t stepped down to a 480p stream, but Netflix continued to outperform LoveFilm.

It’s also worth noting that LoveFilm doesn’t offer its highest-quality streaming across all platforms.

Netflix LoveFilm 5

Netflix LoveFilm 6

Although not too visible in the resized images above, the pixel crop shows some of the mushy digital artefacting that you see more in LoveFilm than Netflix.

Netflix LoveFilm 4

But which has the most HD-quality movies? It’s somewhat hard to tell. LoveFilm publishes its film roster (there are 2,746 films and 1,067 TV ‘items’ at the time of writing), but no longer offers a separate HD section on its website.

Winner: Netflix

Netflix vs LoveFilm Instant: Which has better sound quality?

Much like picture quality, Netflix is generally ahead in sound quality. Most of its new content is delivered with 5.1 surround, and surround sound is available on game consoles, through a computer and through Apple TV.

LoveFilm does offer surround, but it’s a little behind in terms of roll-out – it has only just come to PS3. And less of the library offers surround sound, from our investigation.

Winner: Netflix


The conclusion should be fairly clear by now – if you sign up for a single streaming service out of Netflix and LoveFilm, we recommend Netflix. Better cross-platform support, a better catalogue all-round and superior sound and video quality make it the clear winner. However, it’s worth considering subscribing to both if you want to make all your viewing streamed.


December 20, 2013, 11:05 am

I just got booted off the Blockbusters postal service on account of them going into administration. i considered both Netflix and LoveFilm as a replacement, and plumped with Netflix in the end. It was Breaking Bad that persuaded me.

However, there's another thing that you failed to mention - pricing. With Netflix, you get EVERYTHING in the monthly price. With Lovefilm, you have to pay extra on a per-view basis for much of the streaming content.

However, what is MOST disappointing about both services is the very limited content selection. The very first film I wanted to watch was "End of Watch", a Jake Gyllenhaal film from last year - pretty mainstream - but it was not available. Doesn't exactly fill me with confidence that I've made the right choice.

I think these services have a way to go before they turn into a film version of the music streaming services like Spotify. I hope they can improve. Nothing comes close to the library I had access to with Blockbuster.

Matt Geeson

December 20, 2013, 1:03 pm

I currently use Lovefilm streaming, as its only an extra £2 add-on when also using the by post film service, and I've never yet had to pay any extra for any of the streaming content. So I'm not sure that your correct on that point.


December 20, 2013, 1:22 pm

I shouldn't worry about the right choice. Both have 30 day free trials then both goto 30 day rolling contracts so you hardly locked into anything plus you can try before you buy. I have both but Netflix definitely sees the most use. Plus with DNS settings changed on my PS3 I can access US Netflix which adds even more content.


Imonlydoingthis Togetspotify

December 20, 2013, 3:14 pm

One word (possibly two) - AppleTV. OK, you have to buy the box and it's payment on demand, but you get a far superior service in terms of content and quality.

Gary Chester

December 20, 2013, 6:23 pm

Matt Geeson theres a premium section with more recent movies

Gary Chester

December 20, 2013, 6:26 pm

PGrGr End of Watch has just recently been removed :( for an up to date of whats what with netflix and how to change dns settings if you use xbox or ps3 to access USA content or canadian or netherlands for that matter go here http://whats-on-netflix.com/


December 21, 2013, 11:28 am

I've tried them both and much prefer Netflix. I wouldn't return to Lovefilm again

Prem Desai

December 21, 2013, 12:35 pm

I have had both Netflix and Lovefilm for a while now.

This review is focussed only on streaming and I agree that Netflix is the better choice overall.

There is another side to Lovefilm - they rent discs too. Is there was a movie that you wanted to full in HD with DTS Master sound (in 3D, why not) or you want to watch the extras or alternayive endings, they you can rent the disc (DVD or Blu-Ray - no price difference).

Yes, the price is higher than streaming alone, but it's a whole different thing.

So, if you want 'proper HD' then watching the disc is the only option and only Lovefilm do this.


December 30, 2013, 11:50 am

I have been using Lovefilm for a while and at least on my Sony Blu Ray found it very frustrating. The interface is poor, the choice of content is very limited and it does not work on Android or in landscape mode on my iPhone. The Netflix interface is way better and works seamlessly between my Android, PC and Blu ray player. The choice of content is better (at least for films) but could still be much improved.

Karl Buckland

December 30, 2013, 1:50 pm

This is true, but having been a Lovefilm subscriber for about 8 years now, I've noticed that more and more of the discs I rent from them are dirty, scratched or simply damaged. A few years ago I would get maybe 1 or 2 discs a year (out of 50-100 rented) that had an issue. Now somewhere between a third and a half of all discs I rent have issues.

Nothing is more frustrating than renting a DVD/Blu-Ray disc and getting three quarters of the way through to find that 5-10 minutes worth is unplayable.

Prem Desai

January 1, 2014, 8:38 am

Sadly, you are right. Their popularity and peoples' ignorance of handling discs correctly means that they do get damaged.

I hope lovefilm introduce a process to periodically clean and test discs before sending them out.

Karl Buckland

January 1, 2014, 5:06 pm

I've emailed Lovefilm about these disc issues in the past and they said: "In that regard we do try and check all discs as much as possible by eye when the discs arrive back into our warehouse after being returned to us. We also have a policy whereby each disc is sent for cleaning (where the read surface is re-polished) after a certain number of rentals".
They then said that the main issue is time, since the discs need to go back out. I can understand their dilemma since they need to remain profitable, but if people continue to treat the discs this badly, and lovefilm continue to send them out, then I feel like I'm being short changed.

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