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Windows 10: Microsoft begs for forgiveness

Andy Vandervell


Windows 10: Microsoft begs for forgiveness

Andy Vandervell reads between the lines of Microsoft's Windows 10 launch

Dear Valued Microsoft Customer,

We're sorry. We're so, so, so very sorry. We thought we knew better than you. We were wrong. If we could take it all back, we would. The broken promises, the broken user interface, the broken leadership: we understand all that now.

Please come back to us.

Do you want the truth? We were scared. Terrified. Terrified that you'd leave us. All those shiny metal tablet things, those tasty overpriced Apples and cool, affordable Androids: don't lie, we saw you with them.

We could see we were losing you, so we tried too hard. We tried too hard to make you love us again. We thought a kickstand and dancers was what you wanted, but we understand now that all you really wanted was something that actually worked.

What mistakes did we make? So many, so many it makes us cringe. How dumb have we been? Please don't answer that.

We're sorry we killed the Start Menu. We didn't think you actually liked it because we never did. We were so obsessed with re-inventing the future, we forgot about our past. We forgot what made you love us in the first place. We wanted you to touch us, swipe us and tap us, but now we understand you still like to prod us with little pointers. We’d prefer it if you didn't, but if you want to you can. It's ok.

Oh, hey, we almost forgot: we have a gift for you. It’s called Windows 10. We know, what happened to Windows 9? Well, Windows 10 is so awesome we skipped 9. Isn’t that great? We just know you’re going to love Windows 10, at least we’re pretty sure you’ll love it… we hope you’ll love it. Please love it.

And check it out… look what’s back! It’s the Start Menu. It’s not just any old Start Menu, though, this one has live tiles. Now look, we know what you’re going to say but don’t blame the live tiles! It wasn’t their fault, it was ours. The live tiles are fun, colourful and funky, just like us.

But we’re serious, too. Don’t forget that. You can rely on us. We know you have a thousand users to manage and don’t want them to freak out because the icons look funny, but that’s why we made Windows 10. It’s designed so that normal people who hate change won’t freak out. Please don’t freak out.

We know you’re a power user, too, so we’ve done some things we know you’ll love. Look, cut and paste… only joking! Well, sort of, but you can now use it in the Command Prompt. How sweet is that? Pretty sweet.

Most importantly, though, Windows 10 is all about the desktop. You can snap all kinds of apps together, side-by-side. You can even create extra desktops and switch between them, just like your friends who own Macs can. Please don’t buy a Mac.

Look, all we can say now is Windows 10 is going to make you so productive. You’re going to have loads of free time now — more time for playing awesome games on the Xbox One and PC! Are we right? Hell yes we are, try Forza Horizon 2: it’s awesome.

But you know what the best bit is? Windows 10 will run on everything. Your PC, your tablet, your phone, you name it and it’ll run Windows 10. It will all work perfectly. We know we said that last time, but this time we really mean it.

So please come back to us Valued Microsoft Customer, we love you so much. We can’t imagine life without you. We promise we’ll never let you down again.

Forever yours,


PS: The cloud is awesome, we love clouds.

Next, read about the 10 defining features of Windows 10


October 1, 2014, 2:43 pm

Lol... This could really have been their open letter to "the users"! :)

I found everyone's reaction to 8 frustrating as I really felt it was a step in the right direction - and now it looks like 8 and 7 are going to have a mega baby! So, definitely happy with this, and you're forgiven MS.


October 1, 2014, 6:58 pm

Love Windows 8.1 Never use the Start menu, even when it was available in XP. I pin my programs to the task bar and use File Explorer to access my files. Simple.

Avik B

October 2, 2014, 6:39 am

windows 8 / 8.1 was fucking awful on pc, i am currently running it on my pc, it is good with tablet with touch, but with mouse and KB it is the worst os i have ever seen, full screen app (bullshit...), big letters (way too big on pc, are we blind!!), can't pin to desktop (hmmm), most of the games don't work on kb and mouse very well (wtf!! then why do they available for my mouse and kb device), apps don't run in background if you minimise it (...... multitasking......seriously!!)

the os was a complete joke, no wonder corporates didn't like it, other than the boot time it is the worst os i have ever used...(using)....

Prem Desai

October 2, 2014, 8:23 am

C'mon Andy - you're better than this .....


October 2, 2014, 9:45 am

It's not a question of vision. It was a system that worked for many people, and through all versions of Windows since Win95. Microsoft decided to dump this because they thought they knew what was best for their users. So instead of the operating system working the way the user wanted, the user was expected to change the way they worked to suit the operating system. The new system was no more efficient than the old one, so it was basically a change for the sake of change, and this stupid idea of having a desktop OS and a tablet OS look and feel the same.


October 2, 2014, 10:09 am

It's tongue in cheek. The point is Windows 10 is all about making up for the mistakes of Windows 8. I think it looks good and fair play to Microsoft for having the guts to make the changes.


October 2, 2014, 5:02 pm

"...a more efficient experience for both stationary and mobile devices with touch input." Therein lies the problem. How many stationary devices have touch input? I don't know a single person who owns a touch enabled desktop. So why does it make sense to force a touch interface onto desktop users? And how is a mouse/keyboard an inferior user experience? Try using Photoshop without one. I understand that you feel touch is the way to go, but to many people a fat finger is never going to match the fine control of a pointing device. The mistake Microsoft made is not giving their users the choice to decide for themselves. The Metro interface (or whatever it's called now) should have been optional, that would have made everybody happy. Now they're going to re-instate the Start Menu,, giving people like me the chance to say "I told you so".

Avik B

October 3, 2014, 12:48 am

Try to use metro apps, with store games, and also try multitasking while doing that, you will see the problem clearly,

windows 8.1/8 was never made for pc, no multitasking, on a pc is unforgivable. and big letters are awful on pc,

i mean come on, even if i got a touch monitor, i will always have to keep my hand straight, and eventually hurt my hand. how did they even expect touch to work on pc?? that's the problem

waiting for windows 10 final release, as soon as it release, i will jump from my win8.1.


October 3, 2014, 1:49 am

So Windows 10 has nothing to do with improving and creating an even better OS; faster and more secure? Do understand, this is the tech preview and the features presented were merely aesthetics. If you think this is all its about, you're sorely mistaken.

David Phillips

September 21, 2015, 12:10 am

I downloaded Windows 10. Big mistake. My Windows 8 never fumbled the ball, never quit on me. Now my computer freezes at least once a day, often twice. I've lost my access to banking - which is the worst. Efforts to try to get help ended up with people unable to help, and then phone calls that where no one ever even answered. I would do anything to get back to my Windows 8, but the only possibility is Windows 7. I regret my big mistake.

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