The iPhone 5 has arrived, and you'll be able to pre-order it from tomorrow, Friday 14 September. But should you?
We've trawled the net to find out what three different groups of people think of the new iPhone. There are the tech experts, who'll know all about the history of the iPhone series, and the little technical foibles involved in Apple's new phone.
There are the analysts, who are more concerned with how the phone will affect the wider markets. And there are celebrities, who are generally most interested in trying to make people laugh on Twitter.
So, is the iPhone 5 really worth £529? Here's what they think…
Read our iPhone 5 hands-on.
Co-founder of Apple
"I am always excited about every iPhone product because there are always good advances ... A better quality on the pictures will mean a lot, because when I show people pictures on my iPhone 4 and my Galaxy S III, they always say the Galaxy S III, or even the Motorola Razr, pictures look better."
Former editor of Engadget
"Great. Use the iPhone 5 for ten minutes and now my iPhone 4S feels tiny, fat, and ugly. And thats how they get me every time."
"What's not to like? It's pretty awesome. You have to actually hold the phone to really appreciate it… it actually feels smaller than the iPhone 4S, even though the screen is larger." (via Mashable)
Ernest Doku, telecoms expert
"It has enough new features courtesy of iOS 6 to keep ardent fans and technophiles happy, whilst simultaneously appealing to the mass market."
"[The Apple launch] goes beyond just the launch of the iPhone 5. With the iPhone 4S 8GB, Apple is now able to offer its products with iOS6 at ever more aggressive price points in the UK. As an entry level iPhone, it’s a formidable competitor. The question is, will the iPhone be different enough for customers who have been impressed by products from Samsung and HTC this summer? This remains to be seen, but with many UK subscribers waiting to see the iPhone5 before committing to their next contract, the operators will have a fight on their hands for these customers in Q4."
“We believe the iPhone 5 could be the biggest upgrade in the company’s history.” (vis computerworld)
"While we were impressed with the product improvements and the aggressive rollout schedule, the announcement did lack the "wow factor" we have seen in some of Apple's new product announcements.”
Destination Wealth Management
"There is not a wow factor because everything you saw today is evolutionary."
"Did apple explain today the rationale for changing the adaptor plug . Can't agree new iPhone plug sole purpose is to allow for thinner products , the old adaptor plug is very thin"
"Can't wait for the new iPhone 5. I've had this mint condition, perfectly good, antique iPhone 4 for over a year now. Embarrassing."
"At least Mitt Romney is showing some leadership by not blaming the iPhone 5 lack of new features on Obama. But then again the day's not over."
For more iPhone 5 goodness, check out our round-up.