No one can realistically deny that Intel revolutionised the notebook market when it launched its original Centrino platform at the back end of 2003. What made Centrino different from anything that Intel had done before was that it was an entire platform, rather than just a CPU option. Obviously the newly developed Banias, or Pentium M processor was key to the success of Centrino, but there was so much more to it than that.
For a notebook manufacturer to attain Centrino branding for a machine it had to include a Pentium M chip, an Intel motherboard and an Intel Wi-Fi card. Intel launched a truly massive marketing campaign around Centrino, with wireless networking being sold as the key benefit. The result was that the Centrino platform did more to drive mass Wi-Fi adoption than anything else â€“ with everyone buying notebooks with integrated Wi-Fi, the need for wireless networking in the home and in the office became paramount.
Last year the Centrino platform took a giant leap forward with the introduction of a 65nm dual core CPU codenamed Yonah. This was followed up a few months later with the launch of the Core 2 Duo platform, and the Merom processor. Now Intel is about to launch its new Centrino platform, codenamed Santa Rosa, and for anyone thinking of buying a new notebook, youâ€™ve got a lot to look forward to.