The One range is HTC's main Android line-up for 2012. It features the high-end HTC One X, the slightly-less high-end HTC One S and the mid-range HTC One V. To clear up any confusion about what you get for the extra £250-odd from the cheapest to most expensive, we've broken down all three. Specs, cameras, power and design all matter when buying a phone, and here's what each of the HTC bad boys offers.
More comparisons -
HTC One X - £438.99 SIM-free
HTC One S - £369.99 SIM-free
HTC One V - £220.60 SIM-free
The HTC One range spreads wide across smartphone price bands. Its top-end HTC One X competes with the iPhone 4S and Samsung Galaxy S3 at the expensive end, while the HTC One V is affordable enough to be considered a pay as you go option.
Want a contract? An HTC One X will set you back at least £30 a month unless you're willing to pay a significant chunk of the cost up front. The HTC One S is still a high-end phone, and will still cost you a bit unless you get yourself a £27 a month or higher deal.
The only one of the trio available on "cheapy" contracts is the HTC One V. Direct from the main carriers, you're looking at around a £20 a month outlay. However, shop around with the smaller third-party deal providers and you can find deals around the £15-a-month mark. The difference may not seem all that grand, but be sure to consider how much it racks up to be over a 24-month contract.
HTC One X - Plastic unibody, no battery access
HTC One S - Microarc oxidised ceramic unobody, no battery access
HTC One V - Aluminium unobody, no battery access
Just like the prices, the HTC One X is home to a trio of really quite different designs. Each body is constructed of different materials, and perhaps not those you might expect. The top-end HTC One X has a unibody polycarbonate frame. An, yes, that's a fancy way of saying it's made of plastic.
Unlike the Samsung Galaxy S3, the One X does not give you access to the phone's battery, preferring to keep it tightly under wraps. Its sides have a spot of glossy trim, but otherwise its finish is pure and simple-looking. Black and white versions are available.
Stepping down the series a rung we have the HTC One S. The most unusual of the three in build terms, it's cased in a microarc oxidised ceramic layer that HTC claims is four times stronger than aluminium. Impressive, eh?
There have, however, been reports of this tough layer chipping off, leaving your £370 phone looking a bit tatty. In April, HTC claimed it had implemented some "small changes" in the production process to stop this from happening. News of the chipping finish hasn't flared-up since, leading us to believe it has indeed been made a bit tougher. It comes in black and blue-grey finishes.
The HTC One X follows in the design trend of the HTC Legend and HTC Salsa, with an aluminium bod that has a slight ergonomic lip at the bottom - first seen in the HTC Hero way back in 2008. Unfortunately, this phone doesn't give you battery access
The Specs and Cameras
Dimensions and weight
HTC One X - 134.4 x 69.9 x 8.9 mm, 130g
HTC One S - 130.9 x 65 x 7.8 mm, 120g
HTC One V - 120.3 x 59.7 x 9.2 mm, 115g
Upsetting the hierarchy a bit, the HTC One S is the slimmest of these phones, and by a significant margin. At 7.8mm thick, it's one of the very thinnest models on the market. The 8.9mm HTC One X is certainly no chunkster, but it's simply not thin enough to be headline-grabbing anymore.
The HTC One V largely trades away its slim potential by using the lipped-design, which naturally skews its figure a bit. Very large phones also tend to be able to get slimmer than those with smaller screens, being able to spread their internals over a wider area.
Use of materials is also important in the weight factor. Although the HTC One X is naturally much larger than its two brothers, it's only 15g heavier than the One V. We doubt whether it'd be able to stay so light if it were to use an aluminium body.
HTC One X - 4.7in 720 x 1,280 pixel, Super IPS
HTC One S - 4.3in 540 x 960 pixel, Super AMOLED
HTC One V - 3.7in 480 x 800 pixel, IPS
Once again, the One series trio sports a wide array of differences, this time in display type. The HTC One X marks a significant upgrade over 2011's top models, with a superb Super IPS screen, rather than a largely-unremarkable S-LCD model.
However, what's just as notable is that it doesn't use a Super AMOLED display, as seen in the Samsung Galaxy S3 and the HTC One S. Each display type has its pros and cons. Super IPS images tend to look a little more natural but the use of local lighting rather than a universal backlight means AMOLEDs offer better (and pretty much perfect) black levels.
However, OLEDs also tend to look blue-ish when tilted and make colours look oversaturated. The One X screen wins out in our opinion, and is also much higher-res, with a 720p "Retina display-like" display where you can't pick out pixels.
Much closer to earth, the HTC One V has a much less remarkable screen. It's smaller, a full inch smaller than the One X's, and it uses less dazzling screen technology. As with so many other aspects of the phone, though, while it's not all that impressive in its figures, performance is actually very good.
HTC One X - 32GB, no memory card
HTC One S - 16GB, no memory card
HTC One V - 4GB internal, microSD card slot
Storage is the one place where the HTC One V can claim a small but definite victory. It's the only phone of the One trio to feature a memory card slot. Granted, it's in part because the internal memory's so tiny at just 4GB - much of which is sucked-up by pre-installed software - but it's something we like to see.
The HTC One S and X make you rely on the internal memory, with 16GB and 32GB a piece. It's enough for most people, but becomes a drawback if you're into watching movies on your phone, or want to use your phone as your main music player.
Leaving out microSD slots in top-end phones is becoming a popular trend that would have been virtually unthinkable just a couple of years ago. Are you bothered?