Another key advantage to OLEDs is their incredibly low response times - under 0.1ms - which means problems with blur, judder, and all other such moving-picture artefacts are basically eliminated. The image processing still has to be good to make the best of this panel technology but from our brief time observing this model we would hazard that LG has that side of things nailed down as well: regardless of content, this TV consistently produced smooth and lifelike motion, even with fast moving objects.
We're not done with the superlatives yet, either. This set can also display 3D images. it uses LGs new passive glasses technology (as opposed to thhe active shutter glasses used on most commercial 3D TVs), that means you can use a pair of cheap (£10) and lighweight glasses to watch your 3D content. This tech works extremely well to the point where myself and Cliff Jones both thought this was the easiest-on-the-eye 3D TV we'd ever seen. This is definitely more a case of passive 3D simply being a better technology, though, as the Nano LED (LCD) TVs we talk about in more detail below, also use this tech and it was equally easy on the eye on those sets.
There is one disadvantage, which is that the horizontal resolution of content is effectively halved, giving you 960 x 1,080 rather than 1,920 x 1,200. From what we saw, though, we'd definitely take the more natural and comfortable feel of these passive displays over the higher resolution of active shutter 3D sets (up to a point - on really large TVs the drop in resolution might be more noticable).
The final piece in this 31in OLEDs puzzle is that OLED is very power efficient.
All told, we are simply chomping at the bit for this product to arrive and more generally for this technology to tale off. Not of course that we'll be buying one when they do arrive as you can bet your bottom dollar they will be at least £3,000 - possibly double that. We'll also have to wait a while to find out, as LG says it won't be releasing this for at least six months.
LG LEX8 and LEX9 Nano LED TVs
In other LG TV news, we also had a brief look at some more upcoming tech in the form of LGs Nano LED TVs. These use an array of 288 LEDs as the backlight for the otherwise conventional LCD display. This has two advantages. The first is that by controlling the brightness of each LED individually you can more finally tune the brightness and contrast of the overall picture (a technique known as local-dimming that has been around a few years). The second comes from the fact that LG has constructed these LEDs in a superthin film, which allows it to make the TV just 8.8mm thick. The result is a super slim TV that delivers picture quality on par with the biggest and best around.
This tech can be found in the LEX8 range which is imminently available in 47in and 55in sizes and will also be featured in the LEX9, a 72in monster - the largest 3D LED LCD TV in the world apparently - though this model isn't slim. All models feature 3D and 1080p Full HD panels.