Home / Opinions / Gadgets For Girls – Let's Rethink Pink

Gadgets For Girls – Let's Rethink Pink


Gadgets For Girls – Let's Rethink Pink

Girl About TechIt may very well make the boys wink, but show me a bit of pink tech and I’m liable to reach for the nearest sharp implement. Puce, fuchsia or Barbie, the shade doesn’t matter. What irks me is the following assumption made by way too many of the press releases that arrive at my inbox; that if a gadget is pink (or its current partner in colour crime, purple), suddenly the spec doesn’t matter. Yes it’s only got two watts of power/a five-minute battery life/the screen resolution of a blackboard but the laydeez will love it. End of. I must want to feature it.

Now, I’m not saying there’s anything wrong with wandering off the beaten tracks of metallic or monochrome. I do work for an interiors magazine after all. And indeed it’s possible to produce some decent pieces of technology in pink, as proven by these fine examples:

Asus Zenbook UX21

1. Asus Zenbook UX21 ultrabook, £849

The UX21 is available in not one but two shades of pink – a Rose Gold for fashionistas and the more traditionally girly Hot Pink. But what’s this, stereo speakers powered by Bang & Olufsen? A USB3.0 port for quick uploads, which will charge your phone as it sleeps? Nice one Asus. And at 1.1kg it’s one of the lightest ultrabooks you’ll find.

2. Canon IXUS 230 HS compact camera, £160

The finish is apparently Hot Red, but it looks pretty darn pink to me. Anyhoo, this super-slim compact has an 8x optical zoom tucked into its metal body (no Barbie plastic here) and delivers top-quality images, even in low light conditions, thanks in no small part to its 12.1MP CMOS sensor and snazzy processor. Designed for the point-and-shoot crowd, it’s VERY easy to use and there are some cool art modes on board if you like that kind of thing. It also shoots 720p HD video and all for under £200. Bargain.

3. Sony PRS-T1 eBook reader, £129

The World’s Lightest eReader™ has a lot going for it, including a lengthy battery life, quick charging and the ability to write notes on the pages with the supplied stylus. There’s also a ‘Public Library’ icon that links you to local libraries offering an eBook lending service, so you can borrow titles for free.

Pure Evoke Mio Rose

4. Pure Evoke Mio DAB/FM radio, £129

It’s won countless awards, sounds all rich and rounded in my kitchen and comes in a gazillion colours, including Rose pink. There are 30 station presets, an OLED display that can be read at the most obtuse of angles and an optional battery pack that’s been known to last 24 hours between charges.

So come on people, stop clogging up my email with naff pink gadgets, and if you’re going to produce speakers/headphones/laptops/tablets in the ultimate feminine shade, make sure they look just as pretty under their proverbial bonnets.

Girl About Tech xx

Girl About Tech is Ideal Home's Consumer Editor, on the hunt for cleverest, gorgeousest tech. If it's got the looks, the brains and a plug, she'll write about it.

Read More Features and Opinions >

Cliff Cheetham

July 23, 2012, 12:25 am

As a general rule there only 3 colours that sell in the UK (not including Macland White) Black, Silver & Pink....
As an ex buyer of tech for various disties and resellers - pink kit used to drive me insane, yes it sells but mainly because it NOT silver or black and usually the only option available outside of the norm. Making it pink pretty much stops 99% of guys from buying it and I guess female tech buyers get as fed up of silver and black as the rest of us and buying a pink unit for them wouldn't carry the same social stigma.
Extra colours are usually a sign of desperation from vendors looking to increase sales without any other form of product inspiration available. The phrase "and it's comes in a range of colours" used to fill me dread, not only was it a nightmare to try and stock/push these units it meant 8x more work setting up the bloody products - when I could be doing better things.
Even more annoying are the stupid names they have for the various colours, one manufacturer (no names to protect the guilty) took offence when I suggested they rename one of their colours "chocolate starfish" brown... but it REALLY was that colour!
Just for the record, my notebook is a lovely red/black mix and no it's not one of those awful "racing car" branded items… (kill me first)… and yes – people do comment on the fact it's red….. sigh, back to Black or Silver I guess.


July 23, 2012, 6:57 pm

You know you don't have to buy them just because they make them right? If people didn't want to pay for them being in pink then the companies would soon stop making them. Moaning about it is a bit like me saying that we should stop making so much reality TV / many TV shows with phone votes on contestants' dancing or singing. I don't want them but there are evidently plenty of other people that do.

Clearly the very fact of there being a glut of these things suggests that you're the one out of step rather than the tech companies. Sorry but them's the breaks, blame the free market.

comments powered by Disqus