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CeBIT 2008: Winners & Losers

Andy Vandervell


CeBIT 2008 Show Report: Part Two - Winners & Losers

Another year, another CeBIT has been and gone. It's clear the nature of the show has shifted. It has always been a wide ranging show, as hinted at in Part One of this report, but it seems as though consumer electronics vendors have largely given up on the show. Only Samsung and a smattering of other companies were in attendance and while Samsung had one of the larger stands, it chose to focus mainly on the IT side of its business. This is not necessarily a bad thing, but even the IT side of the show seemed strangely subdued in comparison to previous years, while the major halls were dominated by Enterprise companies, IBM being particularly prominent.

However, though the show didn't deliver as many delights as we might have liked, there were still some talking points, so let's take a look at who came out of the show with beaming smiles and who was less enthralled.

The Winners

AMD: Hooray for 780G! Though it has been on the horizon for a while now, AMD chose to officially launch its new integrated graphics chipset at the show and it has been widely heralded as a serious step in the right direction for the company. Ed already took a look at the platform this week (AMD 780 Integrated Graphics Chipset) and though there were some issues, he still heralded it as the "best integrated graphics platform on the market" - no small accolade.

As a whole it's a pretty significant development for the company, going a fair way to justifying its decision to buy ATI and use it to help enhance its platform strategy. After a trying year in 2007, it finally has something it can talk about in unreservedly glowing terms. That AMD was able to tout its 45nm CPUs due later in the year and the release of Crossfire X drivers was further reason for cheer. Overall, AMD generated some much needed momentum and this can only be considered a very good thing for the industry as a whole.

TomTom: Never a company to be taken lightly, TomTom once again confirmed why it dominates the GPS market. In announcing new GPS devices it also announced two brilliant new features, IQ Routes and Advanced Lane Guidance. IQ Routes in particular sounds like the kind of feature GPS devices have needed for years.

Put simply, TomTom uses journey data compiled voluntarily from its users to calculate the fastest, not necessarily the shortest, route possible, while taking into account location and time. Meanwhile, Advanced Lane Guidance will provide meaningful instruction on what lane you need to be in and though this idea may not be a new one, the presentation of this information certainly is. Overall, if these new features work anywhere near as well as TomTom Sat-Navs do in general, then it'll be another reason to opt for them over any other offerings.

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