What is Amazon Prime Day? Find out what's happening on Wednesday July 15th 2015
Amazon is 20 and to celebrate it's throwing a bit of a party for Prime members. Today is the first ever Prime Day, which promises to be home to even more deals than Black Friday and will cover everything from tech, gaming and home entertainment to sporting and outdoor items.
Make sure you bookmark this page and come back later in the day as we'll be keeping it updated with all the finest savings and deals that shouldn't be missed.
How do I take part?
As the 'Prime' name suggests, to be in with a chance of picking up a bargain you'll need to be a subscriber to Amazon's Prime service.
If you're already a member then all you'll need to do is head over to Amazon on Wednesday and watch as the deals flood in.
For those who aren't signed up, you can join right now and get a 30-day free trial. So, you could use the trial to take part in Prime Day and then cancel afterwards. If you continue with the subscription it'll set you back £79/$99 a year.
Prime Day will take place in the US, UK, Spain, Japan, Italy, Germany, France, Canada and Austria.
What will the deals be?
There will be seven headline Deals of the Day and then a load more Lightning deals joining them.
Just like on Black Friday, these Lightning deals will pop up for a limited amount of time throughout the day and will be available in limited quantities.
Amazon has given us a heads up on some of the deals already so here's a pick of the best ones so far:
Sennheiser Urbanite - Tsking on the same lifestyle angle as Sennheiser's Momentum range, these on-ears scored a solid 8 out of 10 when we reviewed them last year. You can grab a pair today for £79, which is down massively from £149.99 saving you almost 50%.
Mio Alpha 2 Heart Rate Monitor - While we haven't tried out this specific model, we do know having used the Mio Alpha-based Adidas MiCoach Fit Smart, that it offers some of the most accurate heart-rate tracking from the wrist. Officially launched in January this year, the Alpha 2 is currently available for £79.99, saving you 30% on the original price.
Withings Activite Pop - More activity tracker than smart watch, the Activite Pop is the cheaper version of the significantly more expensive Withings Activite. You'll get pretty much all the same features here though so you're paying for a more elegant design. Amazon has dropped the price from £129 to £71.99 so that's a pretty big saving on an activity tracking watch we really loved.
PS4 - Sony's new 1TB storage console comes with the PlayStation TV box and 3 months membership to PlayStation Plus, Ultra Street Fighter and Destiny for a pretty decent £329. That's the same price you can pay for the PS4 Batman: Arkham Knight edition with the 1TB edition costing just under £340.
Xbox One - If you'd prefer going for Microsoft's current gen console instead, Amazon is offering an Xbox One bundle with Lego Jurassic Park and and three months of Xbox Live Gold membership for £318.60. This deal is open until July 23rd, so you've got some time to decide.
Microsoft Band - We weren't the biggest fans of activity tracker packed with sensors, but if you're sold on it, you can get it on Prime Day for £118.99. That's well under the £169 retail price.
Bose QC20 - These Bose noise-cancelling cans launched in 2013 but they're still some of the best in-ears for blocking out ambient noise. Amazon is promising more than 40% off the range so you could bag some for considerably less than the £260 they first shipped for.
Y-cam HomeMonitor HD - We tested the wireless security camera earlier this year and it got the Editor's thumbs up. Originally priced at £146.17, you can save 33% and get it on Prime Day for £99.99.
Garmin Forerunner 610 - Garmin are renowned for making some of the best running watches, and the 610 is a great option for serious runners. It normally costs £260 but it's down to a more attractive £119 and that's including a heart rate monitor as well.
Kindles - It wouldn't of course be a Prime day without some deals on Amazon's own hardware. First up is the Amazon Fire TV Stick, which we loved. Amazon is offering 46% off the media streaming dongle, which means you can get it for £19 and that's a steal.
Amazon Fire TV Box - If the Fire TV Stick doesn't take your fancy, Amazon is cutting the price of the more powerful streaming media box knocking £20 off the £79 price tag. Even at that price, it's good value but for £59, it's even better.
Next is Amazon's Kindle Fire HD 7 tablet which Amazon is offering 50% off. So if that's the 16GB model, that should be £70, or £60 for the 8GB model.
Amazon first started its business selling books so you can get 33% off the Kindle e-reader that has arguably been its most iconic tech product.Amazon has now specified that the 6-inch Kindle can be bought for 39.99, which is down from £60.
If you decide to spend on an eBook reader and want some free Kindle books, there's going to be plenty. Only Time Will Tell by Jeffrey Archer, The Clippie Girls by Margaret Dickinson, 59 Seconds: Think a little, Change a Lot by Richard Wiseman, Raven Black by Ann Cleeves and The Princess Diaries by Meg Cabot will all be available to grab for nothing.
Olympus OM-E E M5: The 16-3-megapixel micro four thirds camera is a couple of years old but it's still excellent for image quality. Amazon is offering 30% off M5 bundles and when you consider for just the body it costs around £500, you should be able to grab a decent lens as well without breaking the bank.
TVs - While Amazon has mentioned any brand names, it's promising deals on 50-inch sets starting from as low as £230. We'd suggest keeping an eye on the Amazon TV section to make sure you can hunt out the best TV bargains.
SEE ALSO: Best smartphones to buy 2015
Another competition, which starts July 22, gives you the chance the win visits to the sets of Amazon series Vikings and Ripper Street.
We'll be highlighting all the best deals right here, so bookmark this page to make sure you don't miss out.
What else do you get with Prime?
Amazon's Prime service is, in our opinion, one of the best subscription services and if Prime Day turns out to be a success it makes the package even more enticing.
Its biggest selling point is unlimited one-day delivery, perfect if you're a serial Amazon buyer. But, you'll also get access to its ever-improving library of movies and TV shows that can be streamed on a host of devices.
Just like Netflix, Amazon has started producing its own Prime exclusive television series and they're actually rather impressive. Bosch was a gritty, well written police drama while pilots like Mad Dogs and The Man in the High Castle show plenty of promise.
If you've got a Kindle you'll have access to Amazon's Lending Library, a nifty feature that lets you borrow a book every month from a selection of over 500,000.
The final piece of the Prime jigsaw is unlimited Cloud Drive storage for your snaps and companion apps for viewing them on a number of devices.
What deals do you want to see on Prime Day? Let us know in the comments box below