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Be Careful What You Wish For

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Early in February I attended an event run by Sony Ericsson at which the company launched a bevy of new phones and some other bits and bobs.

Two of the launched phones fit in very nicely with a key issue that is playing out in the mobile phone arena at the moment. It’s an issue about revenues, markets, and who holds the power.

One of the phones Sony Ericsson launched is the K750; its highlight being a 2megapixel digital camera. At the showcase after the ‘standup’ presentations, us journos got the chance to prod and poke at everything which had been launched. Alongside the K750 itself there were some A3 blow-ups of images shot with its camera.

These large images were OK - but only OK. I wouldn’t want one on my wall or to give one to a friend for theirs. Yes there was a certain ‘wow’ factor from a distance, and even close up the prints were 75 to 80 per cent passable, but I am after 100 per cent quality with my prints.



Anyway, back to the point in hand. For 6 x 4in prints I am sure the camera in the K750 is fine, and you can get prints at home using a photo printer either via a wired connection or Bluetooth, or at a photo booth which can deal with MemoryStick media. There was no mention of ordering prints over the phone itself at launch, but surely that must come.

Another phone at the Sony Ericsson launch was the W800, the company’s first Walkman branded phone. It comes with a 512MB MemoryStick Duo card, ideal for storing tunes on, and supports both MP3 and AAC. There’s an FM radio built in too. Sony Ericsson claims up to 30 hours of battery life, but that’s with the phone functions switched off. Aparently say you’ll get 15 hours with it switched on.

I had a little listen and the sound quality seemed fine. Though again this was during the post announcement journo-fest and things were a little crushed and noisy so I can’t claim to have done a proper sound quality evaluation.

I have in the past listened to music delivered from a mobile phone via memory cards in precisely this way, and it suffices for short train journeys. For longer trips I am one of those geeky types who has their entire music collection on a hard disk based player (apart from the vinyl I am ‘getting around to’ converting at some point). But the principle of music on a mobile sits fine with me and the W800 seems, in my limited experience, capable of doing a good job.

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