Week In Tech: Why the Windows 10 slow rollout is the smartest play

OPINION: Our reporter in the United States takes time out from pounding 4th July BBQs to mull this week’s happenings in the world of tech. Chris Smith looks at Microsoft’s decision to stagger the Windows 10 launch and how car and watch makers are fighting back against tech’s big hitters.

Windows 10 can’t fail, so Microsoft is right to be cautious with rollout
Many folks eager to get their paws on Windows 10 will be waiting a bit longer than the official July 29 release date. That’s because Microsoft is planning a staggered launch, which is somewhat unusual for a major OS.

I’m more than OK with this decision. In fact it seems like a very good idea.

Microsoft, above all else, must ensure a smooth, drama-free launch for Windows 10. The company has come too far since the Windows 8 debacle for any day-one issue to set a negative tone and damage the perception of its crucial new platform.

By rolling out to users to Insiders first, Microsoft has a built-in, sympathetic community that’s used to dealing with bugs and flaws. With a small sample size Redmond can, in its own words, “refine the experience,” before sending Windows 10 out to more and more people. Quality control is everything here.

SEE ALSO: 9 Windows 10 bugs we want fixed before launch
Windows 10 Start Menu

This tactic will, of course, mean Microsoft is surrendering the chance to make headlines with record download numbers and high early adoption rates, but these are secondary concerns.

What matters is the long-term health of the platform. As a company, Microsoft will go as far as Windows 10 can take it. Failure is not an option.

However small the likelihood of download, installation and early usage issues, it’s just not worth taking the chance of undoing all of the great work it has done to get to this point.

Perhaps in the bombastic Steve Ballmer’s era, the firm would have thrown caution to the wind, but this is a more considered thoughtful Microsoft; one that looks beyond the end of its nose and at the bigger picture.

Windows 10 is here for the long haul. What’s a few couple more weeks to make sure it’s as perfect as perfect can be when it hits consumers?

Casio is going to make a(nother) smartwatch.
Casio is entering the smartwatch game next year, but we should really say re-entering it! The Japanese firm has been making smartwatches since Steve Jobs and Steve Wosniak were piddling around with circuit boards in a California garage.

The 1974 Casiotron was the first watch to have an automated calendar function, while the C-80 Calculator Watch remains an icon to this very day! 30 years ago the firm released the Databank series which enabled wearers to store phone numbers and five years later the company rocked out the BM-100WJ, which was able to predict the weather thanks to the barometer. Casio has also been busting out Bluetooth-enabled watches enabling music controls from iOS and Android since 2011.

I’m excited to see whether the firm can adapt to the new era and reclaim some of its territory from tech’s marauding big hitters. It certainly shouldn’t sit back and let Apple, Google, Samsung and co. take food from its plate.

SEE ALSO: Beats 1: 12 hours with Radio Apple

Apple Music

Chevy gets savvy and smart cars are doing fine without Apple and Google
Speaking of tech giants muscling in on other people’s territory, this is a time when car manufactures really have to be on their toes isn’t it?

I loved this week’s news from Chevrolet of an in-car cooling and wireless charging solution for its 2016 models. The system is being built to tackle over-heating caused by processor-intensive activities like music streaming, navigation and hands-free calling via Bluetooth.

That’s exactly the kind of innovation that’ll keep the likes of Chevy out in front of consumer needs before the likes of Apple and Google bring all of their UX nous to four wheels. If I were in charge of a major auto maker I’d be bringing on board as much as Silicon Valley’s top talent as I could get my hands on.

RELATED: 6 Ways your car will change in 2015 and beyond

Chevy active phone cooling

“Free at last, free at last, 0800 is free at last”

When the focus is on such break-neck progress all of the time some of the little things tend to get left behind. Like paying for 0800 and 0808 numbers when calling from our mobile phones for example. What was all that about?

Thankfully, that ridiculous oversight was fixed this week thanks to Ofcom, in what has been a good couple of weeks for mobile fees. Last week roaming fees across the EU were wiped out for good. Sometimes it takes a while with these things, but it’s good to know we get there eventually.

More from TrustedReviews

LG Q8 finally brings the V20’s promise to Europe

Atari is now in the speaker business… and the hat business

Thinner Moto Z2 Force could come with a huge trade-off

HyperLoop One

Elon Musk’s Hyperloop gathering pace as NY-DC link gets ‘OK’


Is this proof an N64 Classic will follow the SNES?

Agents of Mayhem preview

cats 17

Why you’ll want to download this OnePlus 5 update today

Golf rory

British Open Golf Live Stream: How to watch online for free

Call of Duty: Infinite Warfare for Xbox One down to under £9

Samsung Gear S3 finally gets Samsung Pay support in UK

Welcome to the all new Trusted Reviews

Netgear Arlo

Netgear Arlo Pro

Cat Amazon

Are you kitten me? Pet translation devices tipped for future smart homes

fire emblem warriors

Fire Emblem Warriors


Pokkén Tournament DX

TP-Link Smart Wi-Fi LED Bulb 5

TP-Link Smart Wi-Fi LED Bulb

Samsung Pay

Samsung Pay now lets you use your PayPal funds at the checkout

assassins creed origins

Ubisoft teases new games for Nintendo Switch, coming ‘quite soon’

amazon echo

Ask Vodafone: Mobile network’s first Amazon Alexa voice skill is revealed

Google Feed

The Google app’s new personalised feed might just drag you off Facebook

z2play 9

Moto Z2 Play

Mira Prism

For just $99 you can bring AR to the iPhone 7

Samsung Galaxy S8

Samsung Galaxy S9 displays may be the same, save one major new feature

movie theatre

The Netflix Effect: ‘Binge-watching’ is coming to movie theatres

Porsche MIssion E

Porsche’s latest electric car chargers put Tesla to shame

EE logo

EE’s new 20GB SIM-free deal is the best value tariff you’ll see all summer


These are the first images from the ISS – as captured by a zero-gravity drone

iMac 21.5-inch 4K (2017)

LG V30 case

LG V30 design ‘confirmed’ ahead of IFA 2017 launch

iPhone 7 vs iPhone SE

Waiting for the iPhone SE 2? Sadly, it could be a one-and-done

Google Glass Enterprise

Google Glass 2 has arrived, sort of

Denon AH-C621R

Denon AH-C621R

BBC Proms

Get ready to listen to the BBC Proms like never before

Fender Newport Monterey Bluetooth speakers

Fender’s new Bluetooth speakers look just like tiny guitar amps

Garmin Vivosmart 3

Garmin Vivosmart 3


Is the laptop travel ban dead? Electronics restrictions lifted by TSA but UK fails to follow suit

KitSound Immerse

KitSound Immerse Wireless Headphones


It’s World Emoji Day and Apple is showing off all of its newcomers

Porn Block

Privacy fears as UK plans age verification for porn sites


New WhatsApp feature could give Apple’s iMessage a run for its money