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jopey

1:51 AM on 10 March, 2009

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Why are youtube paying for the music promos anyway? They are even called promos because they are used to sell the music. MTV get their video content for free.

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Gav66

8:57 AM on 10 March, 2009

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Another case of the music industry shooting itself in the foot?

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Ed

9:00 AM on 10 March, 2009

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It's a subtle point but essentially youtube is seen as the primary means for consumption of these music videos. I.e. it's quite conceivable that a user will sit and listen to/watch a video repeatedly for multiple days in a row (I know that's what I did for a couple of days upon discovering The Bronx). As such it is just like any other form of public showing so must be paid for. If all youtube showed was clips of videos then it would no longer be a primary means of consumption and would be just a promotional tool.

MTV, on the other hand, is not user controlled so can hardly be see as a primary means of consumption. It's effectively like one long advert for whatever music videos the record companies want to promote.

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ChaosDefinesOrder

9:10 AM on 10 March, 2009

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This to me sounds like the video version of Pandora - as in the service stops streaming to the UK because the content owner company ramps up the royalty fee to rediculous levels. Music channels generally do have to pay for their videos, that's why it costs so much to request something and they're usually subscription only. MTV may be a different case due it's "blunt instrument" (musically and financially) for the record companies to promote stuff.

The PRS4M response sounds like they're trying to save face; "We've ramped up the royalties significantly bbecause we've realised that we can milk YouTube for all they have due to the captive audience. At the same time, we don't want to seem like the bad guys, so we're going to make YouTube sound like the bad guys"

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surfer101

9:46 AM on 10 March, 2009

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"This action has been taken without any consultation with PRS for Music and in the middle of negotiations between the two parties." - contradiction in terms?

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hankb6d

10:01 AM on 10 March, 2009

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Well you won't find the music I posted on spotify in HD or with anything close to its audio quality.

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Keithe6e

10:38 AM on 10 March, 2009

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Who is the bad guy, mmm. Well lets see, how long has it taken the music industry to wake up and listen to there consumers, aka DRM and the like. Sorry I don't particularly trust the music industry, I see them on the same level as the banking sector.

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GoldenGuy

11:31 AM on 10 March, 2009

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I was wondering when this would show up.

As an avid YouTube user, I don't think it's in the least bit dramatic to call it an Orwellian nightmare. DMCAs being thrown at the drop of a hat, votebot attacks being allowed to rampage all over people's channels because the company don't like that particular type of content, regional lockouts for clips of programmes that ARE available in that country anyway (just through a different broadcaster).

It's becoming increasingly intolerable, ans stands against the originally liberal remit of the service. Contrary to the wider public image of solely being the home for singing cats and violent skater accidents, it used to be a place for open discussion and exchanging ideas, and while you can still get that from innovative broadcasters if you look around, it's quickly being reduced to a dull marketplace for dull advertisers. Shame.

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