Comments for Sony's nano Rivalling E Series MP3 Players Revealed

Name withheld

garethedwards

3:11 PM on 18 August, 2008

This comment is hidden because you have chosen to ignore garethedwards. Show DetailsHide Details

It's going to tank. When the first iPods came out they weren't exactly the best on the block BUT they had 2 very cool things going for them that nobody so far has managed to see when it's staring them in the face. 1. They had a name that makes sense. iPod, not a string of meaningless numbers and letters, an actual name and they stuck with it so everyone is well aware what any new device offers - it will be the same as the last iPods with more X or Y. Secondly they made it nice to touch, shiny metal anyone? Looks lovely, it's shiny, have to touch it, eugh finger prints, have to clean it and keep my precious shiny - a covetous item right from the get go. Combine these two factors, a nice simple name (which becomes prefix for a range of devices) so people can understand it combined with a nice looking object that people enjoy using you end up with a product that stands a good chance. Combine this with other services that offer a good user experience like iTunes rather than SoundsStage which was a pig and it all looks so simple and in general I think it is.


There's lots more to say on the matter why Apple has a dominant position but in reality it came VERY late to the MP3 player party BUT it wore the best looking clothes and had a name that people remembered in the morning. AND even though initially it was only available for Macintosh, like at a party somehow this outsider with few friends managed to be mr popular. So in short, nice try Sony, the small alphabet and a bunch of numbers or whatever it's called may well be a winner on paper but when the room is full of people it will just get lost in the crowd, like all the others you have made. - Can anyone name more than 3 Sony MP3 players off the top of their head? No? thought so...