I think it's pretty interesting, Samsung has a huge market share (especially in the low/mid-range) and with almost all of their phones having touchwiz it's basically a way of bringing apps/widgets to the mass market instead of keeping them locked into higher tier phones like the iPhone/Pre/Android phones. And if users get used to the touchwiz interface in their low range phones they are more likely to buy more higher range touchwiz phones in the future, they're starting at the bottom of the market and working up, instead of releasing an expensive smartphone and letting stuff trickle down slowly to the rest of their lineup.
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