Genius! I love it already. My family used to have a Polaroid camera and the film was very expensive - you have to currently pay some £22 (600film) for 20 exposures so 30 for £7 seems a pretty good deal in comparison (despite the smaller size). In more ways than one, it's like they've turned themselves back around as a traditional photographic company embracing the new portable digital age. All they need now is a larger print size (and better battery) for more serious photographers, together with Pictbridge or whatnot capability so SLR users can print the odd shot off. Seems a shame to limit it to pairing with a mobile phone.
It looks like a great idea and hopefully will develop into something bigger and better. 60 secs for a very small print is a little excessive and the 3 inch by 2 inch size is a little, well, gimmicky in my view. However, if it can get up to 6 by 4 or even 7 by 5 in future it will be a product with some commercial possibility.
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hmm, i don't know - you need specific paper, so it's pretty much passing the cost from one medium to another. plus i guess the paper can only be used with that printer (like inks, then).
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