What a brilliant idea. However knowing Sony of recent, it probably won't go smoothly.
Understanding consumers is knowing that they value physical goods. Thus Sony should still provide retail units, and provide some sort of value-added product along with a download code. E.g. A nicely printed manual, or a book of artwork from the game, stickers, badges or a wall poster. Something like that. (Remember the days when this was standard for games, but now consigned to "collectors editions only")
Then the consumer accesses the playstation store, inputs their code (doesn't have to search through lists of games) and downloads the game straight onto their memory stick. Unfortunately the results of this are not going to be indicative, purely because memory sticks are not very large at the moment. A hard drive psp would allow downloading to become a lot more popular.
Secondly, allow things like e- books to be downloaded. The PSP has the perfect sized screen, like a mini-book when held vertically.
The way that Sony keeps adding features to the PSP annoys me. They never actually capitalise on the hardware avalilable, unlike Nintendo who stretch their hardware with innovative software. So what if I can turn my psp into a sat-nav? It's not going to make Sony much money that in turn supports their hardware.
Sometimes I wonder if Sony actually have a team dedicated to getting the most out of the PSP commercially. The way the product handles multimedia actually encourages people to buy the PSP and never buy any piece of software. When they can put everything on it for free, movies of their own, compressed quicktime movies etc
Well I've given some ideas. Easy to use download store using codes. E-books. Perhaps downloadable episodes of popular series. Newspapers, which update when device is turned on and near a wi-fi point...The PSP could be a cheap ebook reader.
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