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Comments for Interview: Synaptics Talks Capacitive Touchscreens

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Martin Daler

12:54 PM on 8 June, 2009

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"{Apple} didn't emphasize the technology, it just showed users the benefits"

Yup, that is the art of selling, in a nutshell. It's amazing that it is so simple, yet so easy to get it wrong. Just look at any tech advert - how many giga-this and mega-that.

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MGDdrinker

6:37 AM on 9 June, 2009

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@MartinDaler - are you seriously not interested in whether your phone has 4 GB of storage or 32 GB?

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Hallainzil

4:10 PM on 9 June, 2009

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I think Martin is, but to the average punter, those are meaningless figures. Certainly a lot less meaningful than someone actually using a device in front of you.

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