This comment is hidden because you have chosen to ignore Geoff Richards.Show DetailsHide Details
Yep, it's called Navigational Search and it really makes life hard when it comes to this sort of analysis. As hard as it might be to understand, tens of millions of internet users are using Google Search in a way a bit like the old-style AOL Keyword system ie type "youtube" into the box and it takes me there.
I have even seen people search for Google itself using this method out of pure habit (!)
It would appear being ranked #1 is perhaps more valuable than owning www.yourbrand.com
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