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ZTE pledges to continue push into wearables market

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ZTE BlueWatch
ZTE BlueWatch

Following the recent unveiling of its first smartwatch offering, Chinese smartphone manufacturer ZTE has confirmed it will ‘continue to invest in wearables’.

Suggesting the emerging wearables market will be more than just a simple passing trend, the budget handset maker has pledge to continue development in the smartwatch area, with the company hinting a range of new products are already in the works.

We are going to continue to invest and develop into wearables, absolutely,” Waiman Lam, ZTE’s Senior Director of Wireless Devices said speaking exclusively with TrustedReviews.

“We have been spending our R&D dollars very wisely, not just on smartphones. Wearable has been a hot trend are there is definitely an opportunity in the wearable sector for us.”

Despite pledging future development funds to the sector, ZTE’s product director has remained hesitant on the how successful the first wearable products will be, or even how the industry will evolve next.

“It is still early days for the smartwatch sector and it is obviously less developed that the smartphone space,” Lam said.

“At this point wearables are mostly on your wrist but there are glasses too. It might look silly but who knows, a couple of years down the round, if the glasses products improve we may all be walking around with them.”

Unveiled at CES 2014 earlier this month, the ZTE BlueWatch is the company’s first wearable, with the basic smartwatch packing a 1.26-inch e-ink display alongside a 32-bit ARM Cortex-M3 processor and 128KB of RAM.

Featuring Bluetooth 4.0 connectivity options, the techy timepiece is compatible with devices running Android 4.1 and above, with the waterproof gadget offering wrist-based notifications and the ability to trigger your smartphone’s camera directly from the watch.

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