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YouTube starts rolling out fan funding option

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YouTube has added the option to fund content creators directly from their video pages in several territories.

While the traditional way to make money out of YouTube is through advertising, it's now possible to reward your favourite YT personalities with a direct cash injection.

As noticed by Android Police, the feature Google promised earlier in the summer is now live in four countries - the US, Australia, Japan, and Mexico.

It allows content creators to overlay a small icon in the top left corner of their video. Hover over that icon, and you may just get a banner containing the option to support the video's creator. Another implementation involves clicking the icon, which conjures a pop-up message to the same effect.

The funding itself is handled through Google Wallet, of course, and YouTube will take a small cut of all donations. In the US this amounts to 21 cents plus 5 percent of the total amount.

This new fan funding option is avilable on both the desktop browser version of YouTube in the above countries and in the latest Android YouTube app.

While there are only four countries supported at present, over in the support blurb Google claims that it wants to "bring Fan Funding to more countries around the world as soon as possible."

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