Google has announced a new YouTube subscription tier, which will allow viewers to get rid of ads and save videos for offline playback for the first time.
The new YouTube Red service announced on Wednesday will cost $9.99 (around £6.30) and will also include access to a new YouTube Music service, which appears to be the next step along the road for YouTube Music Key.
The new monthly subscription will even include access to the Google Play Music All Access streaming service. So, if you’re already a subscriber to the Spotify rival, converting over to YouTube Red is a no-brainer.
On the YouTube blog, the company wrote: "YouTube Music is designed to make discovering, watching and listening to music easier than ever. Any song or artist you choose on YouTube Music will start you on a personal journey through one of the richest music catalogs; just sign in, tap a track you love, and see where your music takes you.
"And as a special bonus - YouTube Red works with Google Play Music, so subscribe to one and automatically get access to the other."
It’ll be available across desktop and mobile devices, while also offer the same ad-free experiences within the recently revealed YouTube Gaming and YouTube Kids offshoots.
Subscribers to the service, which was first rumoured earlier this year, will also be able to continue to listen to YouTube videos in the background while using other apps.
The new apps and the opportunity to sign up for a free trial arrives in the US on October 28. Meanwhile YouTube Music is coming soon. Google said it is working to bring the platform to more countries soon.
Google also announced it plans to bring exclusive original content for YouTube Red members from next year. There’ll be new content from some of the service’s top original contributors as well as full length movies.
The announcement makes YouTube much more of a Netflix rival than it has ever been, while Spotify will surely view the move with interest.
See also: What is Google Now on tap?
Ad-free access will be a big pull for many viewers perturbed by the firm’s ever-present pre-roll clips. Offline playback is another big pull, while bundling in an excellent music streaming service makes YouTube Red seem like excellent value for $10 a month.