YouTube has announced that it’s breaking up its YouTube Red premium subscription service into two more specialised offerings.
YouTube Premium will offer all the current benefits of YouTube Red such as downloads, ad-free watching, and access to the service’s original content, while YouTube Music Premium is a reduced price service that offers this same functionality through a dedicated music app, as detailed on YouTube’s official blog.
Although YouTube Red isn’t currently available in the UK, the changes mean that the service is finally on its way here, alongside a host of other European countries including Ireland, France and Germany. However, none of these countries will be ready for the initial rollout that’s set to begin on May 22.
In the US, YouTube Premium will be available for $11.99, while the cheaper Music Premium service will be available for just $9.99. The more expensive service will also include access to the music app at no additional cost, while Google Play Music subscribers will also get access.
But with music streaming continuing to be dominated by the likes of Spotify and Apple Music, what hope can YouTube have to break through?
Google is arguing that its recent focus on AI is part of the reason, and that it will allow you to find music by describing it in a search rather than having to know the name and artist.
In reality though, it’s likely to be the sheer breadth of music available on YouTube that will provide much of the appeal. Spotify is great for recorded music, but nothing can quite match YouTube’s range of live performances, remixes, and custom playlists.
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