YouTube’s paid subscription service won’t include TV content as part of the package, according to a new report.
It’s long been known that Google’s popular video service was concocting a premium subscription service that would remove ads from the equation, as well as adding offline playback.
As part of this new service, YouTube has reportedly been signing up content creators to provide additional content for paid subscribers. However, those content creators won’t include established TV production companies.
According to a new Bloomberg report, 90 per cent of YouTube’s current hit roster of internet stars have signed up for this paid service. However, it hasn’t been able to attract the likes of Fox, NBC, or CBS.
The report claims that such companies view YouTube as a promotional outlet for their shows rather than a distribution service for the content itself, which would explain their reluctance to sigh up.
It means that YouTube’s subscription service won’t be able to match such services as Netflix and Amazon Prime Instant Video in offering popular TV shows. It also means that, with most of the service’s content already available for free, there will be extra pressure on YouTube to produce a large amount of original TV content.
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Music videos remain the most popular type of video on the free YouTube service. There’s a chance that the company will fold its Music Key service into the new subscription service.
Of course, with the paid YouTube service not due to roll out until the end of the year, the company still has a little time to get established TV companies on board.