Google has redesigned YouTube for desktop computers.
Over on the official YouTube blog, the developer has revealed the move and claims the idea was to ensure that "the most crucial elements are front and center when you watch a video."
Sure enough, the new-look YouTube reflects the cleaner, simpler look that Google has been pushing with its latest YouTube apps on smartphones, and social buttons are all combined underneath. Playlists are now listed neatly down the right hand side of the screen.
Meanwhile, when you search for a video and begin playing it, the rest of the search results are listed along the left hand side of the screen in a separately scrollable menu.
The main addition, though is the guide button. This is a subscription tool that lets you know when there are new videos waiting to be watched from your subscribed sites. It also suggests channels you might like, and keeps you advised of what your friends are sharing across the network.
All in all the new look makes YouTube slightly easier and more pleasant to navigate through, and more like the TV service Google clearly wants it to become - as seen by its investment in original content. The process of subscribing to videos has become somewhat similar to the experience of using a TV recorder or set top box.
Earlier this week, Google finally launched an iPad-specific YouTube app.