Youtube has announced it will soon join Netflix and Amazon by supporting HDR content.
The news was revealed at CES 2016 where the company also announced a partnership with GoPro to bring more 360-degree videos to the platform.
HDR, which you can find out more about with our 'HDR TV: What is it and should you care' explainer, will be one of the biggest video and TV trends of this year.
Related: TVs at CES 2016: A complete guide
The technique essentially combines two exposures and preserves details in the lightest and darkest parts of an image.
YouTube Chief Business Officer, Robert Kyncl, made the HDR announcement during a keynote where he also went into detail about the firm's partnership with GoPro.
Related: What is Ultra HD Premium?
Nick Woodman, GoPro founder and CEO, said a new spherical camera will be released soon, allowing users to create more 360-degree video content.
YouTube has been pusing 360-degree video for some time, and recently introduced a project in collaboration with the New York Times called VRSE.
More than a million Google Cardboard viewers were sent to NYT subscribers as part of the initiative.