Craft beer could be the next unlikely beneficiary of the artificial intelligence revolution.
London-based IntelligentX Brewing Company has revealed its new AI Beer range. These are beers that will be improved over time using advanced algorithms.
The brewer is employing an online feedback system (via a Facebook Messenger bot) to obtain data on how well-liked its Pale, Amber, Black and Golden beers are by customers. The company will then employ “complex machine learning algorithms,” combining reinforcement learning and bayesian optimisation, to search for trends among this feedback and tune the recipes accordingly.
“Because our A.I. is constantly reacting to user feedback, we can brew beer that matches what you want, more quickly than anyone else can,” says IntelligentX Brewing Company. “That means we get more data and you get a better, fresher beer.”
Related: 5 seriously emo poems written by Google’s AI
The AI’s ultimate goal? To “win a major beer competition, such as CAMRA’s Champion Beer of Britain.” It seems world domination isn’t on the agenda for this intelligent program just yet, then.
The brewer says that its AI Beer will be available in “extremely limited editions for those that know how to find it.” You can sign up on its website for more information.
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Cynical design-by-committee or inspired use of technology? Let us know in the comments below.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
