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Xbox One will be more popular than PS4 predicts retailer

Luke Johnson


PS4 vs Xbox One
PS4 vs Xbox One

Ahead of the next-generation console wars, a leading retailer has predicted that the Xbox One will be more popular than the PS4.

With both Sony and Microsoft set to launch new gaming devices within the space of a week of each other next month, retailer John Lewis has suggested that the Xbox One could surprise many and lead the way.

The retailer’s predictions go against the grain, with many reports and industry analysts suggesting that the PS4 is on track to steal an early advantage, with the Sony branded console said to have achieved higher pre-order interest thanks to its improved spec and lower price tag.

We are expecting more interest in the Xbox One,” Jonathan Marsh, a Head Technology Buyer at John Lewis said speaking with TrustedReviews ahead of the two consoles’ releases.

“We are stocking both the PS4 and the Xbox One but if we were to back one, we are thinking that Xbox One will appeal a bit more to our customers in terms of the experience it creates.” He added: “If we had to edge one I would favour the Xbox One.”

Suggesting that the company has already seen a lot of consumer interest in both consoles, Marsh added that he believed the Xbox One could gain an advantage through its popular software and online platform.

“The software that the Xbox One launches with will really appeal to our customer base based on what we’ve experienced in the past,” he said.

Although John Lewis looks set to back the Xbox One, reports earlier this week have claimed that PS4 pre-orders have already topped the 1.5 million units milestone, with a raft of retailers having the PS3 follow-on atop their pre-order interest lists.

With the Xbox One release date having been confirmed for November 22 in the UK, the Microsoft branded console will hit retailers seven days ahead of its leading rival. Although the PS4 will land in the US on November 15, a UK PS4 release date has been set for November 29.

Although Microsoft will beat Sony to market, the Xbox One will be the considerably more expensive of the two next-gen consoles. While an Xbox One price has been set at £429, the PS4 price is £80 cheaper at £349.

Read More: Xbox One vs PS4

Revolver Ocelot

October 9, 2013, 11:58 am

The experience of getting rinsed for more money for a gimmicky camera that offers nothing?

Tell you what, Mr Marsh, how about you just stock both and then watch as the market embarrasses you?


October 9, 2013, 12:13 pm

Not.Going.To.Happen....early on at least.

Dan Vincent

October 9, 2013, 12:20 pm

Now I know why I've never heard of John Lewis.


October 9, 2013, 12:44 pm

Could be they are ahead of the game and knowing the PS4 will sell out in seconds, they could be trying to push sales of the Xbone. Perhaps they are more worried about NOT selling Xbones?


October 9, 2013, 12:55 pm

Xbox one, is coming with old technology that people have already got in their living rooms, SO, who in their right kinds would want to pay MUCH more for this system, when they can get a much better system, that's much cheaper and less dominating than Microsoft's crappy boxed rubbish, so Jonathan marsh you've backed the looser here.


October 9, 2013, 1:54 pm

I kinda agree. The new smart glass app for madden 25 is a huge deal in the us. And as a media center where you could plug anything in the hdmi in and say to kinect: xbox watch tv, or xbox switch to pc. And control everything with your voice (kinect is a it blaster that can learn commands a la harmony remote) .... I think it's gonna appeal to a lot a ppl. I know I'm getting one for my home theater. Ps4 will come L8r.


October 9, 2013, 3:00 pm

This sounds made up. I say no no to Xbono.


October 9, 2013, 4:30 pm

Oh pish posh. Don't say gimmiky camera till its out and reviewed with games. It has potential if they play it right.


October 9, 2013, 5:28 pm

Mr Marsh: "We are stocking both the PS4 and the Xbox One"

Fanboy with tunnel vision: "Tell you what, Mr Marsh, how about you just stock both and then watch"

Revolver Ocelot

October 10, 2013, 3:26 am

I've been hearing that for the last three years. It's a write-off.


October 10, 2013, 8:03 am

Well I can't predict the future. Starting off the ps4 will defiantly be more popular, speculation, rumors, and overall gossip from the masses are going to insure that.

But as time goes, I'm pretty sure where going to find that all those negative crap that fanboys create with their imagination. Are all false.

Where going to find, that the Xbox One is an excellent console, and so is the PS4.

I think once we see the Xbox One in action, on youtube from consumer at home. Showing off all their cool features, such as voice command, smart glass, cloud gaming, Xbox Fitness (P90x for free for a year), snap interface, tv routing and some of the great exclusives, such as Dead Rising 3, Project Spark and of course Halo.

It will create a lot more interest in the console.

For me I can't wait for project spark! And I personally think its going to be sweet, watching my favorite tv or watching football, when it goes to commercial, I can instantly snap back to a video game, and when the commercial end, instantly snap back. Also what intrested me, was the ability to turn in on with just my voice, I lose my controller a lot, and I'm really lazy, so its a big bonus to still be able to run my xbox one, with just my voice.

But that just my opinion. Can't wait till the TLOU 2 comes out for the ps4 though.

Solid Snake

October 10, 2013, 1:33 pm

If your all about games then the PS4 is for you.
Sony has all the best exclusives and PlayStation + is better for your money.
Xbox One may have a stronger launch line up. But Sony will have more games in the long run just like it did with the PS3, I mean the 360 is basically dead with no exclusives coming out. PS3 still has a lot of exclusives yet to be released.

Sony owns 14 game development studios so that's 28 triple a exclusives guaranteed already (if each studio makes 2 games in PS4's life cycle). Their also is partnership with 10+ 2st party studios that also make triple a games for them exclusively.

Microsoft has to rely on 3rd parties for there exclusives with the exception of Halo (which also suks now since bungie left, the games just gone down hill). Even Epic games have said their not making anymore gears of war games, so what does Microsoft have left apart from Halo?

Things like Ryse and titanfall will most likely make their way to PS4 sooner or later just like Mass Effect did, I doubt EA will let them stay exclusive for long...

Matthew Molchan

October 10, 2013, 3:45 pm

you ps4 fans are ruthless, why do you have to hate so hard.


October 10, 2013, 3:52 pm

Id rather have a gaming gpu and ddr5 vs some non gaming gpu and ddr3 in the X180 along with a webcam that will probably fail to deliver, just like Kinect 1 was a non working failure and didnt deliver 90% of the advertised features.


October 10, 2013, 8:09 pm

Lol the retailer said it that way so they can sell the Xbox One. Obviously the Xbox One is not selling as hot as the PS4.


October 10, 2013, 11:25 pm

You really don't know what you are talking about.


October 10, 2013, 11:27 pm

What a complete load of rubbish seriously do you really believe anything you wrote?. .


October 11, 2013, 3:41 am

My thoughts exactly...

Revolver Ocelot

October 11, 2013, 4:46 am

"I lose my controller a lot, and I'm really lazy, so its a big bonus to still be able to run my xbox one, with just my voice."

This is tragic if you're serious, by the way.

Solid Snake

October 11, 2013, 12:47 pm

Please tell me what your having trouble with understanding.
I haven't made anything up.

>>Sony owns 14 development studio = Fact
>>All their studio will make at least 2 games throughout the generation = Obviously a face
>>Sony's in partnership with 10+ third party studio = Fact
>>Microsoft rely on 3rd parties for their exclusives (with the exception of Halo = Fact
>>PS3 still has exclusives yet to come out = Fact
>>Xbox 360 has no exclusives to come out = Fact
>>Epic games have said their not going to make anymore gears of war games = Fact
EA games never stay exclusive (Ryse and Titanfall are EA games) = Fact

Tell me what your having trouble believing again?


October 11, 2013, 1:39 pm

Really so using your logic any retailer that says the same thing about PS4 obviously only said it that way so they can sell the PS4 right?.
I would rather believe someone in the trade than dodgy so called "surveys" of unknown people....


October 11, 2013, 3:18 pm

The problem is that even with a head start, the easier console to developed PS3 still caught up with Xbox and is in fact on schedule to overtake Microsoft in sales.

This time they are both dead even, in fact if we are to believe developers PS4 is easier to developed for, if Microsoft could only achieve a draw with Sony last despite all the advantages they had it doesn't bode well for their chance of success this time, especially outside of the US/UK markets.


October 11, 2013, 3:20 pm

He restricted his views to John Lewis customers only. They on the whole tend to be at the casual end of the market. More likely to buy because of a gimmick like Kinect on the other hand these customers are likely to only buy a new console once their old one stop working, I have yet to meet a dead WII.


October 12, 2013, 1:19 am

What you never have lost your controller in the couch or something.....or been to lazy to get up off the couch to change the channel......I guess i'm dealing with Mr.Perfect.


October 12, 2013, 4:45 am

It already has overtaken the 360, that happened several months ago - global sales of the PS3 have surpassed those of the 360 (which also had the artificial boost of those who simply bought a new console when it RRoD'd, rather than have it repaired). I want the One to be successful, because if both consoles are successful we will see competition - and competition is what drives the industry, it is what pushes boundaries and creates progress.

That said, all the indicators are that Sony will emerge in the stronger position for at least the first year to year and a half - the long term outcome is anyone's guess: five years ago nobody would have seriously suggested that the 360 would end up in last place in the Nintendo/Sony/Microsoft battle.

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